Effective Email Marketing: How to Do It

When it comes to running effective marketing campaigns, too many businesses seem to assume that within the unfolding expanse of what we know as Internet history, email sits somewhere between the brontosaurus and the dodo — it may not have died off in the early days, but its death is inevitable.Email Marketing Diagram

While the flash and dazzle of social media’s marketing potential and promise shouldn’t be ignored, choosing it in lieu of email is a big mistake. Email, it seems, isn’t going anywhere, and the businesses that utilize it effectively aren’t either.

But what does an effectively run email marketing campaign look like? While nothing is fool-proof, there are some practices more likely to yield good results than others. Here is a look at what you need to do to get your email marketing prowess back in fighting shape.

Clean Your Database House

Depending on how long you’ve been in business, and how thorough you’ve been in keeping hold of customers’ email information, your database may be akin to a wild and raging jungle of @ signs and .com’s. Spend some time tending to the mess so you can be sure the information you have is as accurate and up-to-date as possible. While it will result in a smaller contact list, you need to purge your database of any contacts whose emails:

  • Bounce back.
  • Have never been opened.
  • Routinely have an auto-reply message that says they are “out of the office” or their inbox is full.

The Opt-in Option

Unsolicited email is even less likely to result in a lead or sale than cold calling is. Because of this reality, your best bet to build up your database is to have an easy way for people with a genuine interest in your company, product or service to join your email list from your website. All relevant website pages should include this option, and it should be clear and easy-to-use. Be sure to also have a link to your privacy policy so your potential customers know their information is safe.

Organize Your Database

Unless your catalog contains only one item and your customers are all exactly alike, you’ll need to spend some time organizing your database into discrete groups. Not only will this help you understand your customer base better, but it will also allow for more effective and targeted marketing.

How you organize your database depends entirely on the kind of business you run and the customers you have. For example, if you run an online bookstore, organizing your database according to genre purchases would make sense.

Always Provide Great Content

Once you’ve got your database in order, it’s time to craft the email you’ll send out. As with all aspects of marketing, your emails are a reflection of your brand and its quality. To that end, your email content has to be stellar. Not only does it need to be grammatically correct, free of typos and spelling errors, but it also needs to something someone would enjoy and value reading. If you’re unsure what makes for good email content, read this article by Pratik Dholakiya. It offers excellent email-writing advice.

A Good Subject Line

A good subject line is the doorway to your email.  In many ways, your subject line is more important than whatever is in the email. Odd or esoteric subject lines will land your email in the Junk folder, and boring ones will land it in the Trash. Be clear, short and exciting, and if possible, arouse your potential reader’s curiosity. Oddly enough, also make sure the subject line is the right length, which — according to Adestra’s research— is less than 60 characters or more than 70.

Make Sure Your Emails are Mobile FriendlyMobile Email Marketing

The rise of the mobile web user isn’t a trend that’s likely to change anytime soon. So, your email’s format needs to be mobile device-friendly. To that end, be clear and concise and use a single column format. Also, no little fonts, and use images sparingly.

Keep Track

Even if you employ all these methods, and even if you see an increase in sales, don’t just assume that everything is working smoothly. Before you launch your marketing campaign, set up a way to track responses to email through a tool like Google Analytics. Then look for trends regarding how often emails were opened, how often they were clicked through, and which ones resulted in sales. Then, retool your marketing — or don’t — based on the data.

Email marketing — when it’s done well — is remarkably effective. From making sure you’re utilizing a database that’s in tip-top shape to crafting a subject line that cannot be ignored, follow these tips and you’ll find yourself loving email even more than you did in 1998.

Hiring a Virtual Assistant Can Help You With Your Marketing

The virtual assistant is one of the most flexible workers there is today.  There are so many areas of business where the virtual assistant can help. One of these areas is online marketing.

The internet is one of the most effective tools for marketing and selling in today’s business communities.  While traditional media still demand a large audience, you cannot dispute the fact that millions of people are now shifting from using traditional media to online media.  Online media can provide the same information available in traditional media.  Online media present opportunities for individuals and companies to distribute information faster and economically.  A traditional publication that can reach millions can demand hundreds of thousands of dollars in advertising rates per page.  A website that can reach millions usually charges lesser than the traditional media with the same reach.  Many social networks that allow for such a massive audience offer their services for free.

 

Twitter and Facebook fan pages are two online media that reach millions of users but you do not have to spend any money on them.  There are also many online social networking websites that are streamlined for business social media where you can promote your business’ products and services and join groups where you can share your knowledge and expertise with other members.

What you need to invest is time.  Time is precious and therefore also equals money but you can hire people who can do online marketing for you. You can hire a virtual assistant to help you out.  A virtual assistant can do all the online marketing tasks for your business without costing your business a huge amount of money.  There are plenty of virtual assistants who specialize in social media and marketing that can help you.

With a virtual assistant, you can be aggressive with your online marketing and really get the most out of the internet in terms of establishing a good image, building connections, sending messages to clients and potential clients and selling your products and services.  Hiring a virtual assistant is more economical and will deliver outstanding marketing services for your company.  These are professionals who can deliver results that we’re talking about.  They are professionals who are willing to work on a per hour basis. This type of work flexibility is not available in other employer-employee relations. You can gain a bigger share of the market and really experience an increase in sales with their help.

Do You Require Assist with Your Mobile Phone Marketing Campaign?

Constructing a strategy for portable marketing might seem mysterious at the beginning because of so many available choices, and you might stop being certain how to start. These mobile phone marketing suggestions gives you helpful information about how to ensure success with this progressive technology.

You’re the app code 2.0 ads needs to include QR regulations for your technically knowledgeable buyers. These regulations make it simple for a person looking at your ad in order to connect aimed at your website and consider your ads on the mobile device. Add a QR computer code on all your printing supplies. With effortless supply, customers that have a need or need for your services and products can get in touch with you thru the QR codes.

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Financial Websites for Market Trends

Do you follow what the market trends project, as a hawk over the sea? If not, you must be ever-ready for the unpredictable, occasional business drift. This is what the financial websites and the related content online, plus otherwise has to say anyway. Never does the situation seem to change, it might take a few twists but actually, none of the investors ever experience a long term turmoil-free era. The explanation to this state of affairs is simple enough; business runs on a hype created by the stake holders and the media campaigns which consequently affects the consumers on the other end. Although it is not considered to be fair with the potential clients; according to many, this is the only way things go around.

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10 Ways to Make Money

Money, everyone wants more of it. As the song says, “Money makes the world go ’round.” It’s the one thing you never have enough of, no matter how much you have. That’s why we’re always looking for new ways to make money. Many ways are revealed, many are not yet! Here i tried to show you 10 ways to make money.

The good news is that thanks to the Internet there are more ways to make money available to the average person than ever before. It doesn’t matter who you are, what you know or who you know, at least one of these ways will make money for you. The best part of it is that very few of these methods require anything you don’t already have. They do require time and effort, but once you have them set up, many of these money making methods can be self-sustaining.

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Must See Guerrilla Marketing Examples

guerilla marketing tactics

Guerrilla marketing blends creative art and eye-catching branding.

 

Great marketing is all about ROI. While a carefully planned, scientifically optimized online marketing campaign can earn two, three, or even four times what it costs, it’s rarely as profitable as a quirky and eye-catching guerrilla marketing campaign.

From faux submarines t

 

o floating lifeboats, we’ve teamed up with Display

Wizard to bring you four guerrilla marketing examples that use props and eye-catching images to spread their message when you’re least expecting it.

1. Milans’ Street Submarine

It’s easy to sell high fashion and luxury, but selling important yet boring services like insurance can be tough. Italian insurance company Europe Assistance IT tried a fresh and creative approach to selling insurance by simulating a bizarre disaster.

A submarine – or at least a full-scale model of a submarine – ‘burst’ through a street in landlocked Milan. World War Three? Not quite – just an eye-catching example of a situation in which insurance is essential.

Check out the video here.

2. Stop Global Warming

Here’s a creative campaign – instead of the traditional billboards highlighting how much carbon dioxide a plane ticket or trip in your car produces, this environmental advertising campaign highlights the possible effects of global warming.

 global warming guerilla marketing tactic

How? By hanging life rafts from buildings and storing emergency life jackets under public seats. Shocking? Of course – but shocking enough to highlight the dangers of forgetting about the environment.

3. Superette’s Skin Imprinted Shorts

unique guerilla marketing tactic
New Zealand fashion brand Superette takes shorts seriously. In order to advertise its latest collection of short shorts, the boutique design house installed special new advertisements on a collection of Auckland bus stops to ‘brand’ any passengers.

The ads are metal, with the brand name and logo engraved so that it’s imprinted on anyone that sits down. Cool, creative, and temporary, the logo’s gone within minutes as passengers stand up and board their bus.

4. Spiderman’s Special Urinal

Advertising in public bathrooms is cheap, simple, and surprisingly effective. For the release of Spiderman 2, the film’s advertising agency took a fun approach to catching the attention of bathroom-goers using a special ‘floating’ urinal.

spiderman guerilla marketing example

The urinal was, of course, located at the top of the wall. When people looked up, they saw a small banner advertising the new Spiderman movie. Smart, simple, and funny – it’s the perfect example of using guerrilla marketing to promote a great movie.

This article was provided by Display Wizard. Visit their website to learn more about their latest product: affordable A frame signs by Display Wizard.