Once you’ve started your blog and begun publishing content, the next thing you need to do is start your SEO (search engine optimization) campaign so you can increase the visibility of your blog on search engines. But with so many resources on SEO marketing already out there, it can be hard to narrow down the specific strategies and tactics you should use.
To help you along, here are six tips for SEO marketing that are guaranteed to boost your blog’s ranking on each of the major search engines:
- Research Which Keywords Are Popular In Your Niche
Keyword research and integration into your content needs to be the core of your SEO marketing strategy. Your research also needs to be a continuous process, because the keywords and phrases that are popular are constantly shifting.
Once you’ve come up with a list of around twenty to thirty popular keywords and phrases, you can then strategically include them in your blog’s headlines, tags, descriptions, and content. As a general rule of thumb, try to include at least one or two keywords for every two hundred and fifty words of content.
- Analyze Your Competition
Your competition will be running their own SEO campaigns as well, so to stay ahead of the game your best bet will be to use a website SEO analyzer that will create reports showing which keywords people are using to find the website of any link you submit.
Therefore, if you submit the links to the websites of your most popular competitors, you’ll be able to see exactly how they are increasing their visibility on search engines. Not only is this a great way to conduct keyword research, it’s also a great way to determine what your overall strategy should be for the next few months.
- Go Mobile
The number of mobile searches has now exceeded the number of desktop searches, so before you even think of launching your blog, you will need to optimize it for mobile devices. Your website needs to be equally as responsive and easy to navigate for phones and tablets as it is for laptops and desktop computers.
- Include An Image With Every Post
Every post you make on your blog needs to include a high quality image that effectively conveys what that post is about. People naturally have short attention spans, but they will become emotionally engaged with your post and be more likely to continue reading if you include an image in the beginning of your content.
- Have Catchy Headlines
When someone is scrolling through the results page of a search engine, the only thing that will grab their attention is the headline of your post on that page. People will naturally be drawn to headlines that include numbers (ex. 6 Steps To…), because such headlines promise value and to be an easy read.
- Create Great Content
This one should be obvious, but if you want your blog to be successful, you need to have great content. Not only does this mean your content must be well written and free of spelling and grammar errors, it also means it needs to provide value for the reader either by helping or entertaining them (or both).
Marketing Your Website Effectively
While running an effective SEO marketing campaign may sound difficult, the truth is that it’s relatively straightforward if you know what you’re doing. Hopefully, these six tips have helped you understand exactly what you need to do to begin your own SEO campaign.