6 Effective SEO Tips For Marketing Your Blog

Once you’ve started your blog and begun publishing content, the next thing you need to do is start your SEO (search engine optimization) campaign so you can increase the visibility of your blog on search engines. But with so many resources on SEO marketing already out there, it can be hard to narrow down the specific strategies and tactics you should use.

To help you along, here are six tips for SEO marketing that are guaranteed to boost your blog’s ranking on each of the major search engines:

  1. Research Which Keywords Are Popular In Your Niche

Keyword research and integration into your content needs to be the core of your SEO marketing strategy. Your research also needs to be a continuous process, because the keywords and phrases that are popular are constantly shifting.

Once you’ve come up with a list of around twenty to thirty popular keywords and phrases, you can then strategically include them in your blog’s headlines, tags, descriptions, and content. As a general rule of thumb, try to include at least one or two keywords for every two hundred and fifty words of content.

  1. Analyze Your Competition

Your competition will be running their own SEO campaigns as well, so to stay ahead of the game your best bet will be to use a website SEO analyzer that will create reports showing which keywords people are using to find the website of any link you submit.

Therefore, if you submit the links to the websites of your most popular competitors, you’ll be able to see exactly how they are increasing their visibility on search engines. Not only is this a great way to conduct keyword research, it’s also a great way to determine what your overall strategy should be for the next few months.

  1. Go Mobile

The number of mobile searches has now exceeded the number of desktop searches, so before you even think of launching your blog, you will need to optimize it for mobile devices. Your website needs to be equally as responsive and easy to navigate for phones and tablets as it is for laptops and desktop computers.

  1. Include An Image With Every Post

Every post you make on your blog needs to include a high quality image that effectively conveys what that post is about. People naturally have short attention spans, but they will become emotionally engaged with your post and be more likely to continue reading if you include an image in the beginning of your content.

  1. Have Catchy Headlines

When someone is scrolling through the results page of a search engine, the only thing that will grab their attention is the headline of your post on that page. People will naturally be drawn to headlines that include numbers (ex. 6 Steps To…), because such headlines promise value and to be an easy read.

  1. Create Great Content

This one should be obvious, but if you want your blog to be successful, you need to have great content. Not only does this mean your content must be well written and free of spelling and grammar errors, it also means it needs to provide value for the reader either by helping or entertaining them (or both).

Marketing Your Website Effectively

While running an effective SEO marketing campaign may sound difficult, the truth is that it’s relatively straightforward if you know what you’re doing. Hopefully, these six tips have helped you understand exactly what you need to do to begin your own SEO campaign.

5 Reasons Why You Should Do A Marketing Job

marketing job

You are planning to switch a job soon. The marketing industry seems very alluring and rapidly growingly field to you. You want a marketing job. Even if you were not planning we will bend your plans (*just kidding*). Well we have compiled a list of 10 reasons to help you know why one should do a marketing job at least once in their life:

1. To make you realize that classroom education is nowhere connected to real world:
Do not even think that your classroom experience mimics an actual job. You can’t practice it either. You have to take the initiate and learn by yourself. Marketing is not something which books or a teacher will tell you. It’s the experience which will turn you into the best. Use internships. Grab as much internships you can grab (one after another, not simultaneously). Use them as an opportunity to learn.

2. Marketing is lucrative:
Well in actual it is not! You cannot spend your marketing career creating humorous videos for the sake of bringing attention to your brand. You need to be a critical thinker to analyze the need of your target audience. How can you best serve them (of course while serving your business and making profit)? You need the catch to become viral.

3. You want to be a Multi-Millionaire:
Sorry to lower down your enthusiasm but you are not going to be multi-millionaire or billionaire overnight just by entering marketing field. If we cut the crap, it is about expanding your brand and making money! This is the ultimate mantra. What makes a brand successful? Think! It’s revenue. So in short, your money invested will regenerate money!

4. To lose your morals:
The negative connotation surrounding a ‘marketer’ or ‘marketing manager’ is pretty pervasive. Bu that does not means to act out these stereotypes. In reality you should uphold your ethics and morality. They need to be omnipresent in your marketing career. And do remember that it is possible to create marketing that people will actually like, even if it has not been yet.

5. You want to see how time and people change:
Everyone remember those annoying teacher’s pet that never stops talking in class next to us and never gets scolding. How much you hate him/her does not matter when in future they land up as your manger and you had to work under them. Or maybe the recruiter who decides whether to hire you or not.

Here is an excerpt to put a smile on your face readers:
“You never know where people may end up. Last year I received a LinkedIn message from a young man who was not at all nice to me in High School. All of a sudden he was a total sweetheart and asking for a job referral. You can imagine my response was, well, nonexistent.”

Marketing Industry along with the IT Field is one of the most rapidly growing sectors. Just like IT sector, Marketing Industry too has a downside which we tried to reflect in our article. Although sarcastically, these points are true enough. If you are still determined to get into marketing industry (which you should be if you have a firm determination) than kudos mate! The success awaits you. The main catch is how much you can hold yourself after spending initial years. As reflected by the above 10 points that holding yourself is not at all easy. That’s why the article has the title ’10 reasons why a job in marketing should be done AT LEAST ONCE in your life time’ (*EVIL LAUGHTER*)!

Effective Email Marketing: How to Do It

When it comes to running effective marketing campaigns, too many businesses seem to assume that within the unfolding expanse of what we know as Internet history, email sits somewhere between the brontosaurus and the dodo — it may not have died off in the early days, but its death is inevitable.Email Marketing Diagram

While the flash and dazzle of social media’s marketing potential and promise shouldn’t be ignored, choosing it in lieu of email is a big mistake. Email, it seems, isn’t going anywhere, and the businesses that utilize it effectively aren’t either.

But what does an effectively run email marketing campaign look like? While nothing is fool-proof, there are some practices more likely to yield good results than others. Here is a look at what you need to do to get your email marketing prowess back in fighting shape.

Clean Your Database House

Depending on how long you’ve been in business, and how thorough you’ve been in keeping hold of customers’ email information, your database may be akin to a wild and raging jungle of @ signs and .com’s. Spend some time tending to the mess so you can be sure the information you have is as accurate and up-to-date as possible. While it will result in a smaller contact list, you need to purge your database of any contacts whose emails:

  • Bounce back.
  • Have never been opened.
  • Routinely have an auto-reply message that says they are “out of the office” or their inbox is full.

The Opt-in Option

Unsolicited email is even less likely to result in a lead or sale than cold calling is. Because of this reality, your best bet to build up your database is to have an easy way for people with a genuine interest in your company, product or service to join your email list from your website. All relevant website pages should include this option, and it should be clear and easy-to-use. Be sure to also have a link to your privacy policy so your potential customers know their information is safe.

Organize Your Database

Unless your catalog contains only one item and your customers are all exactly alike, you’ll need to spend some time organizing your database into discrete groups. Not only will this help you understand your customer base better, but it will also allow for more effective and targeted marketing.

How you organize your database depends entirely on the kind of business you run and the customers you have. For example, if you run an online bookstore, organizing your database according to genre purchases would make sense.

Always Provide Great Content

Once you’ve got your database in order, it’s time to craft the email you’ll send out. As with all aspects of marketing, your emails are a reflection of your brand and its quality. To that end, your email content has to be stellar. Not only does it need to be grammatically correct, free of typos and spelling errors, but it also needs to something someone would enjoy and value reading. If you’re unsure what makes for good email content, read this article by Pratik Dholakiya. It offers excellent email-writing advice.

A Good Subject Line

A good subject line is the doorway to your email.  In many ways, your subject line is more important than whatever is in the email. Odd or esoteric subject lines will land your email in the Junk folder, and boring ones will land it in the Trash. Be clear, short and exciting, and if possible, arouse your potential reader’s curiosity. Oddly enough, also make sure the subject line is the right length, which — according to Adestra’s research— is less than 60 characters or more than 70.

Make Sure Your Emails are Mobile FriendlyMobile Email Marketing

The rise of the mobile web user isn’t a trend that’s likely to change anytime soon. So, your email’s format needs to be mobile device-friendly. To that end, be clear and concise and use a single column format. Also, no little fonts, and use images sparingly.

Keep Track

Even if you employ all these methods, and even if you see an increase in sales, don’t just assume that everything is working smoothly. Before you launch your marketing campaign, set up a way to track responses to email through a tool like Google Analytics. Then look for trends regarding how often emails were opened, how often they were clicked through, and which ones resulted in sales. Then, retool your marketing — or don’t — based on the data.

Email marketing — when it’s done well — is remarkably effective. From making sure you’re utilizing a database that’s in tip-top shape to crafting a subject line that cannot be ignored, follow these tips and you’ll find yourself loving email even more than you did in 1998.

Hiring a Virtual Assistant Can Help You With Your Marketing

The virtual assistant is one of the most flexible workers there is today.  There are so many areas of business where the virtual assistant can help. One of these areas is online marketing.

The internet is one of the most effective tools for marketing and selling in today’s business communities.  While traditional media still demand a large audience, you cannot dispute the fact that millions of people are now shifting from using traditional media to online media.  Online media can provide the same information available in traditional media.  Online media present opportunities for individuals and companies to distribute information faster and economically.  A traditional publication that can reach millions can demand hundreds of thousands of dollars in advertising rates per page.  A website that can reach millions usually charges lesser than the traditional media with the same reach.  Many social networks that allow for such a massive audience offer their services for free.

 

Twitter and Facebook fan pages are two online media that reach millions of users but you do not have to spend any money on them.  There are also many online social networking websites that are streamlined for business social media where you can promote your business’ products and services and join groups where you can share your knowledge and expertise with other members.

What you need to invest is time.  Time is precious and therefore also equals money but you can hire people who can do online marketing for you. You can hire a virtual assistant to help you out.  A virtual assistant can do all the online marketing tasks for your business without costing your business a huge amount of money.  There are plenty of virtual assistants who specialize in social media and marketing that can help you.

With a virtual assistant, you can be aggressive with your online marketing and really get the most out of the internet in terms of establishing a good image, building connections, sending messages to clients and potential clients and selling your products and services.  Hiring a virtual assistant is more economical and will deliver outstanding marketing services for your company.  These are professionals who can deliver results that we’re talking about.  They are professionals who are willing to work on a per hour basis. This type of work flexibility is not available in other employer-employee relations. You can gain a bigger share of the market and really experience an increase in sales with their help.

Do You Require Assist with Your Mobile Phone Marketing Campaign?

Constructing a strategy for portable marketing might seem mysterious at the beginning because of so many available choices, and you might stop being certain how to start. These mobile phone marketing suggestions gives you helpful information about how to ensure success with this progressive technology.

You’re the app code 2.0 ads needs to include QR regulations for your technically knowledgeable buyers. These regulations make it simple for a person looking at your ad in order to connect aimed at your website and consider your ads on the mobile device. Add a QR computer code on all your printing supplies. With effortless supply, customers that have a need or need for your services and products can get in touch with you thru the QR codes.

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Financial Websites for Market Trends

Do you follow what the market trends project, as a hawk over the sea? If not, you must be ever-ready for the unpredictable, occasional business drift. This is what the financial websites and the related content online, plus otherwise has to say anyway. Never does the situation seem to change, it might take a few twists but actually, none of the investors ever experience a long term turmoil-free era. The explanation to this state of affairs is simple enough; business runs on a hype created by the stake holders and the media campaigns which consequently affects the consumers on the other end. Although it is not considered to be fair with the potential clients; according to many, this is the only way things go around.

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