The Email Marketing Mistakes That (Almost) Everyone’s Made

You’ve probably read or heard that email marketing has one of the highest returns on investment of all the marketing tools out there. This means that if you have an ounce of sense and you actually DO want to grow your business then you’ve added it to your marketing campaign. But while email may be all digital, and there is a lot about email that can be automated – at the end of the day every single email, whether automated or not, is created by humans.

And humans are not perfect. We make mistakes. Sometimes our mistakes are small, other times they’re not. But when it comes to email marketing, even the smallest of mistakes can have huge consequences. Especially when those tiny little mistakes become viral sensations on social media! So for those of you who want to avoid the most common email marketing mistakes, here’s a list of the bloopers every email marketer has made at least once:

Forgetting to optimize the Inbox view

For those of you who don’t already know this, the Inbox view is how your email appears to a subscriber in their inbox. In other words it includes the Sender name, the subject line and the preheader/preview text. And seeing as the success of an email campaign depends entirely on whether or not your subscribers actually open your emails, you would expect email marketers to be taking more care here. But no.

So before you send an email make sure that:

  • The sender name is one that your subscribers expect to see and trust
  • That your subject line is optimized for the content in your email (that means it should encourage opens but NO bait & switch!)
  • That your preview text supports your subject line and further encourages opens (doesn’t just say “open in browser” or something similarly boring)

Forgetting to proofread and test emails properly

Spelling and grammar mistakes are more common than you think, and most of the time people will ignore or not notice them. But emails are only about a page long and usually don’t have very many actual words – so these mistakes stand out like flashing neon signs (especially in the subject line and preview text). So proofread EVERY word, then get someone else to proofread them too!

The other thing that happens a lot more often than you think is broken links in emails, or links that don’t go where they’re supposed to. If it’s happened to you before then you KNOW how frustrating it is – especially when it should take you somewhere or get something you’re very interested in. So send a test email, then click on EVERY link to make sure they’re working properly!

Another thing you absolutely have to test is whether your email works properly in the most popular email clients, and whether your mobile optimization is working properly. Because while some subscribers might opt to open that email somewhere else later, the majority of them will just delete it and the time and effort you spent on that email will be for nothing!

Lastly, make sure that any automated personalization techniques you’re using are working properly – because no one likes to get an email that opens with “Dear First Name”!!

Not managing their email lists properly

Now this is actually quite a big banner with lots of little mistakes that fall under it. They may seem insiginificant but may easily get you on the blacklist which is actually a big marketing problem. However, the majority of these mistakes would be avoided if the relevant people were taking proper care of the lists of subscriber email addresses.

  • Sending one size fits all emails (not using list segmentation and simple personalization techniques)
  • Sending targeted emails to the WRONG list (sometimes repeatedly!)
  • Buying email lists (if you have to do this, then use an email scrubber before launching a campaign and GET PERMISSION before sending more emails!!)
  • Not monitoring the click-through and open rates of email campaigns (this info helps plan future content for emails and also segment lists further)
  • Not sticking to a fixed email schedule (this includes sending too many OR too little emails)
  • Emails not reflecting subscriber behaviour (this means making sure the triggers for automated emails work properly!)
  • Never using A/B testing to find which content is MOST engaging

And the list can go on forever!

Forgetting about the subscriber experience

You may have never had anything to do with developing a website, mobile app or even a game; but you probably have heard about user experience. Now subscriber experience is not exactly the same, because it’s not just about what your email looks like. Rather it’s about the whole email as a package.

  • Is your content relevant to that subscriber (this relies on list segmentation too),
  • Do you have the right balance of text and images (don’t forget about ALT text and plain text versions of your emails),
  • Is your email too busy (too many links will overwhelm subscribers)
  • Is your content engaging (meaning it will attract clicks – not too boring and not too pushy)

Hiding or not including the links subscribers want

As much as you might not WANT to include it, in order to be CAN-SPAM compliant you absolutely have to include an unsubscribe link/button in every email you send. Now you may think its very clever to basically hide that unsubscribe link where no one will notice it – but then subscribers will block you AND probably report your email as spam. So rather make it easy to find (and use!!)!

While including contact details is another CAN-SPAM compliance requirement, what many marketers don’t include is an EMAIL address for subscribers to use. Even when you’re using a “no-reply” address to send emails, sometimes subscribers want to contact you – but NOT phone you! So include a “reply to” address or else provide a link to a contact page WITH an email address.

Now while this list might help you avoid the most common email marketing mistakes, and maybe make you feel better if you’ve ever made a mistake of your own – just remember that it would take a whole book to list every single mistake that you could possibly make in an email campaign. And because we’re human, mistakes are going to happen. Hopefully they won’t have too many serious consequences, but if they do then just do your best to make sure it doesn’t happen again!

6 Effective SEO Tips For Marketing Your Blog

Effective SEO Tips For Marketing Your Blog

Once you’ve started your blog and begun publishing content, the next thing you need to do is start your SEO (search engine optimization) campaign so you can increase the visibility of your blog on search engines. But with so many resources on SEO marketing already out there, it can be hard to narrow down the specific strategies and tactics you should use.

6 Effective SEO Tips For Marketing Your Blog

To help you along, here are six tips for SEO marketing that are guaranteed to boost your blog’s ranking on each of the major search engines:

  1. Research Which Keywords Are Popular In Your Niche

Keyword research and integration into your content needs to be the core of your SEO marketing strategy. Your research also needs to be a continuous process, because the keywords and phrases that are popular are constantly shifting.

Once you’ve come up with a list of around twenty to thirty popular keywords and phrases, you can then strategically include them in your blog’s headlines, tags, descriptions, and content. As a general rule of thumb, try to include at least one or two keywords for every two hundred and fifty words of content.

  1. Analyze Your Competition

Your competition will be running their own SEO campaigns as well, so to stay ahead of the game your best bet will be to use a website SEO analyzer that will create reports showing which keywords people are using to find the website of any link you submit.

Therefore, if you submit the links to the websites of your most popular competitors, you’ll be able to see exactly how they are increasing their visibility on search engines. Not only is this a great way to conduct keyword research, it’s also a great way to determine what your overall strategy should be for the next few months.

  1. Go Mobile

The number of mobile searches has now exceeded the number of desktop searches, so before you even think of launching your blog, you will need to optimize it for mobile devices. Your website needs to be equally as responsive and easy to navigate for phones and tablets as it is for laptops and desktop computers.

  1. Include An Image With Every Post

Every post you make on your blog needs to include a high quality image that effectively conveys what that post is about. People naturally have short attention spans, but they will become emotionally engaged with your post and be more likely to continue reading if you include an image in the beginning of your content.

  1. Have Catchy Headlines

When someone is scrolling through the results page of a search engine, the only thing that will grab their attention is the headline of your post on that page. People will naturally be drawn to headlines that include numbers (ex. 6 Steps To…), because such headlines promise value and to be an easy read.

  1. Create Great Content

This one should be obvious, but if you want your blog to be successful, you need to have great content. Not only does this mean your content must be well written and free of spelling and grammar errors, it also means it needs to provide value for the reader either by helping or entertaining them (or both).

Marketing Your Website Effectively

While running an effective SEO marketing campaign may sound difficult, the truth is that it’s relatively straightforward if you know what you’re doing. Hopefully, these six tips have helped you understand exactly what you need to do to begin your own SEO campaign.

5 Reasons Why You Should Do A Marketing Job

marketing job

You are planning to switch a job soon. The marketing industry seems very alluring and rapidly growingly field to you. You want a marketing job. Even if you were not planning we will bend your plans (*just kidding*). Well we have compiled a list of 10 reasons to help you know why one should do a marketing job at least once in their life:

1. To make you realize that classroom education is nowhere connected to real world:
Do not even think that your classroom experience mimics an actual job. You can’t practice it either. You have to take the initiate and learn by yourself. Marketing is not something which books or a teacher will tell you. It’s the experience which will turn you into the best. Use internships. Grab as much internships you can grab (one after another, not simultaneously). Use them as an opportunity to learn.

2. Marketing is lucrative:
Well in actual it is not! You cannot spend your marketing career creating humorous videos for the sake of bringing attention to your brand. You need to be a critical thinker to analyze the need of your target audience. How can you best serve them (of course while serving your business and making profit)? You need the catch to become viral.

3. You want to be a Multi-Millionaire:
Sorry to lower down your enthusiasm but you are not going to be multi-millionaire or billionaire overnight just by entering marketing field. If we cut the crap, it is about expanding your brand and making money! This is the ultimate mantra. What makes a brand successful? Think! It’s revenue. So in short, your money invested will regenerate money!

4. To lose your morals:
The negative connotation surrounding a ‘marketer’ or ‘marketing manager’ is pretty pervasive. Bu that does not means to act out these stereotypes. In reality you should uphold your ethics and morality. They need to be omnipresent in your marketing career. And do remember that it is possible to create marketing that people will actually like, even if it has not been yet.

5. You want to see how time and people change:
Everyone remember those annoying teacher’s pet that never stops talking in class next to us and never gets scolding. How much you hate him/her does not matter when in future they land up as your manger and you had to work under them. Or maybe the recruiter who decides whether to hire you or not.

Here is an excerpt to put a smile on your face readers:
“You never know where people may end up. Last year I received a LinkedIn message from a young man who was not at all nice to me in High School. All of a sudden he was a total sweetheart and asking for a job referral. You can imagine my response was, well, nonexistent.”

Marketing Industry along with the IT Field is one of the most rapidly growing sectors. Just like IT sector, Marketing Industry too has a downside which we tried to reflect in our article. Although sarcastically, these points are true enough. If you are still determined to get into marketing industry (which you should be if you have a firm determination) than kudos mate! The success awaits you. The main catch is how much you can hold yourself after spending initial years. As reflected by the above 10 points that holding yourself is not at all easy. That’s why the article has the title ’10 reasons why a job in marketing should be done AT LEAST ONCE in your life time’ (*EVIL LAUGHTER*)!

Effective Email Marketing: How to Do It

When it comes to running effective marketing campaigns, too many businesses seem to assume that within the unfolding expanse of what we know as Internet history, email sits somewhere between the brontosaurus and the dodo — it may not have died off in the early days, but its death is inevitable.Email Marketing Diagram

While the flash and dazzle of social media’s marketing potential and promise shouldn’t be ignored, choosing it in lieu of email is a big mistake. Email, it seems, isn’t going anywhere, and the businesses that utilize it effectively aren’t either.

But what does an effectively run email marketing campaign look like? While nothing is fool-proof, there are some practices more likely to yield good results than others. Here is a look at what you need to do to get your email marketing prowess back in fighting shape.

Clean Your Database House

Depending on how long you’ve been in business, and how thorough you’ve been in keeping hold of customers’ email information, your database may be akin to a wild and raging jungle of @ signs and .com’s. Spend some time tending to the mess so you can be sure the information you have is as accurate and up-to-date as possible. While it will result in a smaller contact list, you need to purge your database of any contacts whose emails:

  • Bounce back.
  • Have never been opened.
  • Routinely have an auto-reply message that says they are “out of the office” or their inbox is full.

The Opt-in Option

Unsolicited email is even less likely to result in a lead or sale than cold calling is. Because of this reality, your best bet to build up your database is to have an easy way for people with a genuine interest in your company, product or service to join your email list from your website. All relevant website pages should include this option, and it should be clear and easy-to-use. Be sure to also have a link to your privacy policy so your potential customers know their information is safe.

Organize Your Database

Unless your catalog contains only one item and your customers are all exactly alike, you’ll need to spend some time organizing your database into discrete groups. Not only will this help you understand your customer base better, but it will also allow for more effective and targeted marketing.

How you organize your database depends entirely on the kind of business you run and the customers you have. For example, if you run an online bookstore, organizing your database according to genre purchases would make sense.

Always Provide Great Content

Once you’ve got your database in order, it’s time to craft the email you’ll send out. As with all aspects of marketing, your emails are a reflection of your brand and its quality. To that end, your email content has to be stellar. Not only does it need to be grammatically correct, free of typos and spelling errors, but it also needs to something someone would enjoy and value reading. If you’re unsure what makes for good email content, read this article by Pratik Dholakiya. It offers excellent email-writing advice.

A Good Subject Line

A good subject line is the doorway to your email.  In many ways, your subject line is more important than whatever is in the email. Odd or esoteric subject lines will land your email in the Junk folder, and boring ones will land it in the Trash. Be clear, short and exciting, and if possible, arouse your potential reader’s curiosity. Oddly enough, also make sure the subject line is the right length, which — according to Adestra’s research— is less than 60 characters or more than 70.

Make Sure Your Emails are Mobile FriendlyMobile Email Marketing

The rise of the mobile web user isn’t a trend that’s likely to change anytime soon. So, your email’s format needs to be mobile device-friendly. To that end, be clear and concise and use a single column format. Also, no little fonts, and use images sparingly.

Keep Track

Even if you employ all these methods, and even if you see an increase in sales, don’t just assume that everything is working smoothly. Before you launch your marketing campaign, set up a way to track responses to email through a tool like Google Analytics. Then look for trends regarding how often emails were opened, how often they were clicked through, and which ones resulted in sales. Then, retool your marketing — or don’t — based on the data.

Email marketing — when it’s done well — is remarkably effective. From making sure you’re utilizing a database that’s in tip-top shape to crafting a subject line that cannot be ignored, follow these tips and you’ll find yourself loving email even more than you did in 1998.

Hiring a Virtual Assistant Can Help You With Your Marketing

The virtual assistant is one of the most flexible workers there is today.  There are so many areas of business where the virtual assistant can help. One of these areas is online marketing.

The internet is one of the most effective tools for marketing and selling in today’s business communities.  While traditional media still demand a large audience, you cannot dispute the fact that millions of people are now shifting from using traditional media to online media.  Online media can provide the same information available in traditional media.  Online media present opportunities for individuals and companies to distribute information faster and economically.  A traditional publication that can reach millions can demand hundreds of thousands of dollars in advertising rates per page.  A website that can reach millions usually charges lesser than the traditional media with the same reach.  Many social networks that allow for such a massive audience offer their services for free.

 

Twitter and Facebook fan pages are two online media that reach millions of users but you do not have to spend any money on them.  There are also many online social networking websites that are streamlined for business social media where you can promote your business’ products and services and join groups where you can share your knowledge and expertise with other members.

What you need to invest is time.  Time is precious and therefore also equals money but you can hire people who can do online marketing for you. You can hire a virtual assistant to help you out.  A virtual assistant can do all the online marketing tasks for your business without costing your business a huge amount of money.  There are plenty of virtual assistants who specialize in social media and marketing that can help you.

With a virtual assistant, you can be aggressive with your online marketing and really get the most out of the internet in terms of establishing a good image, building connections, sending messages to clients and potential clients and selling your products and services.  Hiring a virtual assistant is more economical and will deliver outstanding marketing services for your company.  These are professionals who can deliver results that we’re talking about.  They are professionals who are willing to work on a per hour basis. This type of work flexibility is not available in other employer-employee relations. You can gain a bigger share of the market and really experience an increase in sales with their help.

Do You Require Assist with Your Mobile Phone Marketing Campaign?

Constructing a strategy for portable marketing might seem mysterious at the beginning because of so many available choices, and you might stop being certain how to start. These mobile phone marketing suggestions gives you helpful information about how to ensure success with this progressive technology.

You’re the app code 2.0 ads needs to include QR regulations for your technically knowledgeable buyers. These regulations make it simple for a person looking at your ad in order to connect aimed at your website and consider your ads on the mobile device. Add a QR computer code on all your printing supplies. With effortless supply, customers that have a need or need for your services and products can get in touch with you thru the QR codes.

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