6 Effective SEO Tips For Marketing Your Blog

Effective SEO Tips For Marketing Your Blog

Once you’ve started your blog and begun publishing content, the next thing you need to do is start your SEO (search engine optimization) campaign so you can increase the visibility of your blog on search engines. But with so many resources on SEO marketing already out there, it can be hard to narrow down the specific strategies and tactics you should use.

6 Effective SEO Tips For Marketing Your Blog

To help you along, here are six tips for SEO marketing that are guaranteed to boost your blog’s ranking on each of the major search engines:

  1. Research Which Keywords Are Popular In Your Niche

Keyword research and integration into your content needs to be the core of your SEO marketing strategy. Your research also needs to be a continuous process, because the keywords and phrases that are popular are constantly shifting.

Once you’ve come up with a list of around twenty to thirty popular keywords and phrases, you can then strategically include them in your blog’s headlines, tags, descriptions, and content. As a general rule of thumb, try to include at least one or two keywords for every two hundred and fifty words of content.

  1. Analyze Your Competition

Your competition will be running their own SEO campaigns as well, so to stay ahead of the game your best bet will be to use a website SEO analyzer that will create reports showing which keywords people are using to find the website of any link you submit.

Therefore, if you submit the links to the websites of your most popular competitors, you’ll be able to see exactly how they are increasing their visibility on search engines. Not only is this a great way to conduct keyword research, it’s also a great way to determine what your overall strategy should be for the next few months.

  1. Go Mobile

The number of mobile searches has now exceeded the number of desktop searches, so before you even think of launching your blog, you will need to optimize it for mobile devices. Your website needs to be equally as responsive and easy to navigate for phones and tablets as it is for laptops and desktop computers.

  1. Include An Image With Every Post

Every post you make on your blog needs to include a high quality image that effectively conveys what that post is about. People naturally have short attention spans, but they will become emotionally engaged with your post and be more likely to continue reading if you include an image in the beginning of your content.

  1. Have Catchy Headlines

When someone is scrolling through the results page of a search engine, the only thing that will grab their attention is the headline of your post on that page. People will naturally be drawn to headlines that include numbers (ex. 6 Steps To…), because such headlines promise value and to be an easy read.

  1. Create Great Content

This one should be obvious, but if you want your blog to be successful, you need to have great content. Not only does this mean your content must be well written and free of spelling and grammar errors, it also means it needs to provide value for the reader either by helping or entertaining them (or both).

Marketing Your Website Effectively

While running an effective SEO marketing campaign may sound difficult, the truth is that it’s relatively straightforward if you know what you’re doing. Hopefully, these six tips have helped you understand exactly what you need to do to begin your own SEO campaign.

SEO Like a Pro: 5 SEO Tips

Lately I have been doing some research on how to SEO like a pro or whatever you call it.  Ok I have been doing a lot of research on the topic. I have been trying to finally understand this whole notion of SEO to gain better traffic with higher Google rankings.  Annnnnd on a side note I am looking into starting another website where I will have a team of writers writing for me.  I will likely switch this to Monday  Wednesday, Friday posting schedule and the other site do Tuesday Thursday.  Without further adieu here are the 5 SEO tips as promised.

Online, one of the most significant keys to success is getting website traffic. The more visitors you have, the better your sales and profits, if that is your goal. Presumably you have a niche and you know your keywords (these are still a work in progress on this site and my new site), and regularly conduct keyword research to stay on top of what’s popular.  Based on those assumptions here are five quick and easy SEO tips to get website traffic fast!

Tip #1 Make sure you’re actually tagging your keywords ie. SEO Like A Pro. Laughing

Do you spend a lot of time optimizing your content and then neglect to tag them on your webpage? Tags are where search engines look and if there are no tags they’ll pass right by your web pages. Here’s a quick brief on tags.

There are a number of tag types including,

* Title tags. Title tags are quite possibly the most important place to situate your keywords. Here’s what they look like – <title>Primary keyword phrase here. </title>

Your title tag is where you place your primary keyword or keyword phrase. The sentence will describe your business in less than 90 characters.

* Header Tags. Header tags are next in order of importance to search engines. They’re ranked in order of importance and look like this – <h1>Primary and/or Secondary keywords here</h1>

The “1” designates this header as the most important header on the page.

* Meta Tags. Meta tags provide the small descriptive text found underneath the title tag on the search engine results page. Like title tags these should be kept brief, informative and up to date.

* Alt Tags. Alt tags are used to provide a text description of a graphic. Each graphic on your site should have a description and an alt tag.

Tip #2 Make sure that you give your readers content regularly

Content is essential for traffic and a top search engine ranking. Content is what search engine spiders look for and index – without it there’s nothing to index or rank. Give visitors and search engines a reason to visit and index your site. Make a commitment to provide regular and optimized content and sit back and watch your traffic soar.

Tip #3 Procure valuable and relevant incoming links

The more websites which link to your webpages the more valuable search engines perceive you to be, though not all links are created equal. Search engines give more leverage to links from sites which are popular and credible and from sites which are relevant to your website topic.

There are different types of links.

– A direct link looks like a basic website address, for example, www.ThisThatandtheMBA.com

– A text link occurs when the webpage address is embedded in the text. Readers simply click on the link and are redirected to a new website page.

– If the link is to an internal web page, for example an article published on a website, rather than the home page, it is called a “deep link.”
You can encourage linking to your website by:

* Adding content to your site.
* Submitting to article directories Web 2.0 directories.  There are some services available that will submit to them for you but you always get what you pay for.
* Publishing press releases- This is something that I have yet to do.  I do subscribe to Help A Reporter Out and receive their daily emails.  I have been published personally a few times on MSN but nothing related to the site yet.
* Blogging and participating in social networking forums, chat rooms and social networking sites.

Tip #4 Be Social! Tweet Tweet

Now more than ever before, internet marketing is about building a community. Whether you offer a forum on your website or you participate in social networking sites, social networking is a valuable traffic generating tactic. Sites like Facebook and Twitter can be powerful tools for generating links and traffic to your site – create a profile and then post comments, links to your site and ideas which generate conversation.

Get involved – many chat rooms and forums are industry specific, find those which cater to your industry, and begin participating. Speak to and connect with a highly targeted audience.

Tip #5 Advertise for more exposure and traffic

Advertising, when handled strategically, can be used to promote your content and products or services. PPC advertising is often the tool of choice because you control the advertising budget on a daily basis and have the tools to test and track your advertising efforts. Once you’ve honed your PPC ads the return on investment can be phenomenal in terms of traffic and purchases.

For maximum results, create a traffic and SEO strategy. Outline your plan and your goals and then take the necessary action. Take advantage of these five traffic and search engine tips to boost your business.

There you have it, now you can SEO like a pro…

What tips do you have to SEO like a pro?