Creativity in Business: Partners in your Empire

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Creativity isn’t just a form of expression; it’s the spark that ignites the fire of your deepest passions. Business like any other is highly influenced by the amount and type of creativity presented, it’s your personal vision in physical shape and form, it’s your authentic brain child and trust me, as an entrepreneur or businessman what could be better. Often capitalism is synonymous considered to creative destruction and yet we literally are creators. Creators of dreams and empires. The truth of the matter is that no matter what happens, creativity and innovation is never just limited to art or dance, it’s an unfathomable sea. It’s anything you want it to be. Creativity is what fuels big ideas, challenges employees’ way of thinking, and opens the door to new business opportunities. “Creativity” and “innovation” are often used interchangeably for that reason, but are two separate concepts.

Anything you can imagine is real, Picasso once said. You channel all your ambitions and creative notions, your mind blowing ideas and breathtaking concepts, into one. And you make it your life and your source of livelihood. That’s what creativity is. It’s your life. Here’s why and how:

Engage – creativity needs focus and commitment. 

Take the time to listen fully to the voices that really count,including your team leaders and customers. Also take the time to listen and believe in yourself. Take on and conquer your own fears and challenges, before you face the many business challenges requiring extra creativity. , Of course, you can’t just say, “Be creative,” and expect your staff to magically produce innovative ideas. An innovation-driven work environment must be carefully nurtured and encouraged, and it starts with your company’s leadership. Observe and absorb everything around you, to cultivate your creative and recreational needs and space.

Dream – creativity needs imagination and free thinking. 

Research has long suggested links between dreams and creativity. It suggests that the dreams themselves–with their idiosyncratic imagery, colourful extrapolations on the same theme and non-judgmental stance–model the free thinking that precedes robust creativity. Dream bigger but work harder. Don’t settle yet don’t overachieve. Your mind is a safe haven, and it needs to be safe and protected. Nurtured in fact. The amazing thoughts that you have, the undying urge to do new and better cannot be let go of, thus should be preserved and cared for, used in times of absolute creative and innovative peaks. The truth is, creativity often has to hear no,often its sad and disheartening, but there are so many more doors left for you to open, so keep going.

Passion: do what you love.

The best of you is in the things you love. Brainstorming and spitting of ideas back and forth with your trusted and like minded allies, finding answers to questions you have in daily life scenarios, noticing things no one ever does and trying to find out its secrets,are all steps and stages to becoming what you are and what your business will be. Businessmen and entrepreneurs are ordinary people, with extraordinary passion and commitment, two key elements to being content and successful. So even with road breaks and bumps, limitations and blocks, never stop doing what you love. Channel all of it into making something great and out of the box, and it’s only when you embrace it, that you truly unlock the doors to your creative self.

Being creative requires you to be relaxed, open to ideas and most importantly, dedicated. It requires all of your time and effort, your sense and senses and your entire being. It is learning and growth. It’s for you to embrace and nurture. It’s the base, the foundation of everything that you build and thus, it’s important to never lose track of your roots. Creativity is what you build on, build with and build for.  

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