How to Ensure Unity between Employees in the Workplace?

To make your organization a successful one, it is essential that there is unity among the employees of your workplace. Now integration is something that won’t happen on its own. It demands a lot of hard work, and in the end, this hard work pays off. When there is unity in the workplace, much better communication will happen with a sufficient flow of ideas.

Advantages of Having an In-House Marketing Team

Now here is a sure way using which one can build unity among the employees at the workplace-

You need to make sure that there is clarity of vision

Having a clear idea about your organization and making your employees aware of it is a great way to unify them together. Make sure that your goals are understood by your employees well enough. You can do this by building up stories around it and rallying around that. It is because when all of your employees get committed towards the vision that you have built, harmonious sync will automatically be created among them. Thus having a clear idea for your organization can do wonders for you in terms of unifying your employees.

Building relationships

Now it has been found that those team members who tend to respect each other views and care for them then to remain unified than those group that does not do the same. Now the results of it will not be achieved overnight, but it has got some strong long term benefits. To initiate this, consider recruiting pole who have already gained some success in similar kinds of roles in their previous companies or workplace so that every individual that you hire is a professional. Then you need to invest a significant amount of time in developing a rapport between the teammates. It will also be of great help in unifying your employee’s together.

Proper delegation of roles

Now, this again plays a vital role in establishing unity among your employees. When each of them is assigned specific tasks, they will know what they have to do. They will do their work instead of taking on that of others. It, in turn, will avoid any internal disputes and thus unity can be maintained. This way if a person is hired for sales, then he will not interfere in the work of the one who is appointed to manage the production. And thus disputes will be avoided, and unity will be maintained.

Help them in understanding the process

Now forming particular teams usually go through five different methods which are developing, performing, and norming, adjourning and storming. This way a team is built. Now when the teams are made to understand the procedure of how to approach a particular object, they will know what they have to do. This way no one will bring up ideas that are unnecessary and everyone will continue to do their work as a team member. And this will help the employees to work with unification.

Thus by following the above mentioned simply ways; it will be possible to maintain unity among the employees working in a particular organization.

Why is Going Global Beneficial for Businesses?

For any business to grow, it is essential to expand it with time. Now the decision to expand your business may be a tough one to take but if done in the right manner, it can bring immense profitability to you and o your business. Going global is something that is commonly associated with expanding one’s business and it is certainly a great idea to do that.

Going global beneficial for business

Now here are a few reasons as to why going global is beneficial for your business-

It will provide your business with international exposure

If you are keeping your business to local level or even at national level, then it may not bring as much profit to as it will bring when your business will get an international exposure.  The international exposure in itself comes with many benefits like transaction exposure, economic exposure, translational exposure, etc. But you need to make sure that your business is exposes to these factors in the right manner because they can have both positive and negative impact on your business depending upon the manner in which you are dealing with your business n the international platform.

Your business will get a chance to enter a new market

Now that you business has already been well established in its original market, it is time that you take the next step and explore the new markets. When you explore the new market you will come across many new opportunities that will take your business to new heights. If executed in the right manner, it can boost your revenue and hence increase your profitability. If this new market becomes a good fit for your company you will be in a win- win kind of a situation.

It will help you in growing your relationship with many other companies

When you are going global with your business, you will be able to network more. And for the growth of a business, networking plays a great role in it. You will get the chance to build positive relationships with other established companies and even the government officials. You will get to bond up with international suppliers and distributors which will be a good thing for your business. Also by interacting on a global platform you will get plenty of ideas to boost your business growth.

Faster growth

This is one of the best benefits you will have by going global with your business. When your business si exposed on such a large platform there are high chances of having faster growth in your business. Since one can’t avoid the fact that the products demand fluctuates with time, going global will help you save your business.  


Thus going global will bring so many great advantages for your business. It will help you in expanding your network and hence growing your business into a successful one.

Also Read- Price elasticity of demand and How it Affects a Business?

What Changes has Cryptocurrency Brought into our World?


In the recent times the cryptocurrency has gained popularity all over the world. But since it is still a relatively new concept for many, not everyone is familiar with the groundbreaking positive changes that the cryptocurrencies have brought in this world.

Here are a few ways in which the cryptocurrency has brought a change in this world!

  • It has decreased the cases of fraud

When it comes to finance and marketing fraud is one of the biggest threats in this type of industry. Fraud can be seen anywhere be it in transferring the funds or even using the credit cards. Now since the cryptocurrency in no ways associated with the bank accounts and since the cash is now transferred via a more secure Blockchain process, frauds has decreased a lot.

  • Encourages the advancements in the field of science

The Cryptocurrency and Blockchain technology have been promoting more and more scientific advancements by letting the coming people have an access to the real time data. None of the major institutions or foundations is involved in this thus making the whole process more transparent and flexible.

  • It has also led to an increase in crowdfunding

Crowdfunding is a well known method for raising funds. Now cryptocurrency has been making positive impacts when it comes to crowdfunding. Since the Ico’s (initial coin offerings) revolve new the cryptocurrency, it can be used as a source of capital for those companies which are generally startup ventures.

  • It is keeping the companies and individuals accountable

This has helped in reducing corruptions. With the help of these technologies it has becomes quite easy to manage the data of the individuals and companies. This way even the consumers are able to know more about the companies of which they are buying the products.

  • It has made the international money transfer safer

With the arrival of the cryptocurrency, the money transfer that takes place on an international level has become much safer. Also no extra amount or fees is charged for this transfer. Also it reduces the risk of fraud by keeping the track of the flow of the money.

  • It has made the e commerce industry even more strong

Since the cryptocurrency has reduced the risk of fraud when it comes to online transaction, more and more people are using it to pay for their online shopping. Also the transactions through cryptocurrency are permanent. It creates a lot more opportunities for worldwide business. Thus it has made the window shopping a lot more easy and comfortable. As a result of which the industry of the e- commerce is growing strongly.

  • It has brought changes in the process of money transfer

With the arrival of the cryptocurrencies, the process of money transfer as becomes more secure, and faster.  It does not require nay check or balance process. Even if the money has to be transferred internationally, one can instantly transfer the money. No additional fees is required for the international money transfer and on top of it, cryptocurrency guarantees safe and secure transfer of money.


Thus above mentioned points are just a few of the many examples in which the cryptocurrency has brought a change in the world and it still has to go a long way towards the developments of the world.

Price elasticity of demand and How it Affects a Business?

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Price elasticity of demand basically deals with price and quantity demand and their relationship. It evaluates how a change in price can also create a considerable change in quantity demanded. Heavily influencing marketing mix and decision making with respect to price, it is one of the most important and necessary business tool and concept. Many of the important marketing strategies that you adopt which will possibly affect and change the entire course of your business are under the grasp of this theory. Also called PED, it greatly affects finance and other aspects of your undertaking as well. Even though the changes in price and elasticity of demand move in opposite directions, they seem to be tightly knit together. The co-efficient of elasticity of demand as a matter of fact is what concerns most. Once the price changes, the revenue and expenditure in terms of the product can be assessed. Also determination of price volatility after supply in market, for prices may shift from time to time. A lot of factors also happen to affect it. Determination of whether the product is that of necessity or luxury, whether a tactical price war is on its brinks, peak and off peak demand as well as habitual consumption. The key point here is that, this calculation is often an estimate and can be changed given time and space. The market is constantly growing, open to changes and full of surprises. The customers are also the same. Sometimes sensitive to price variations and not big fans of sudden circumstances. Price and demand have always been major ingredients in this mix. The demand and supply cycle works one way, but this one, this one lays down the path itself. Customers are the kings and Queens, and while their demand will be high, disappoint them and charge them beyond a line, and your business can go to pieces. Not all products have the same future or capability to do well nor the endurance and power. Price changes are to be intricately dealt with keeping in mind that without demand, there’s no point of supply. Some products are inelastic and work well with change. Elasticity assumptions differ from product to product. The responsiveness of each product is relative. Whereas, some just bring down the profit margin. It’s critical to a business to not stretch to a point, it can’t take it anymore. It simply breaks then.

The more discretionary a purchase is, the more  its quantity will fall in response to price rises, that is, the higher the elasticity. So, if you are considering buying a new washing machine but the current one still works (it’s just old and outdated), and if the prices of new washing machines goes up, you won’t end up buying it then. You’ll wait for the prices to either fall or wait for your current machine’s condition to be worse enough to need a new one. The prices are also “elastic” if the rise of that of one product leads to rise in demand for another one. For example, if the price for headphones rises, customers will willingly resort to buying earphones. Substitution is a great idea in such a case. This is when price is elastic.

The concepts of business and marketing keep changing, evolving and maturing. So do the customers and ultimately with technological advancements and the rising tide of globalisation, wants needs and preferences all are going through a character change. At such a time, this concept becomes very important. And more so, the equilibrium!

Creativity in Business: Partners in your Empire

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Creativity isn’t just a form of expression; it’s the spark that ignites the fire of your deepest passions. Business like any other is highly influenced by the amount and type of creativity presented, it’s your personal vision in physical shape and form, it’s your authentic brain child and trust me, as an entrepreneur or businessman what could be better. Often capitalism is synonymous considered to creative destruction and yet we literally are creators. Creators of dreams and empires. The truth of the matter is that no matter what happens, creativity and innovation is never just limited to art or dance, it’s an unfathomable sea. It’s anything you want it to be. Creativity is what fuels big ideas, challenges employees’ way of thinking, and opens the door to new business opportunities. “Creativity” and “innovation” are often used interchangeably for that reason, but are two separate concepts.

Anything you can imagine is real, Picasso once said. You channel all your ambitions and creative notions, your mind blowing ideas and breathtaking concepts, into one. And you make it your life and your source of livelihood. That’s what creativity is. It’s your life. Here’s why and how:

Engage – creativity needs focus and commitment. 

Take the time to listen fully to the voices that really count,including your team leaders and customers. Also take the time to listen and believe in yourself. Take on and conquer your own fears and challenges, before you face the many business challenges requiring extra creativity. , Of course, you can’t just say, “Be creative,” and expect your staff to magically produce innovative ideas. An innovation-driven work environment must be carefully nurtured and encouraged, and it starts with your company’s leadership. Observe and absorb everything around you, to cultivate your creative and recreational needs and space.

Dream – creativity needs imagination and free thinking. 

Research has long suggested links between dreams and creativity. It suggests that the dreams themselves–with their idiosyncratic imagery, colourful extrapolations on the same theme and non-judgmental stance–model the free thinking that precedes robust creativity. Dream bigger but work harder. Don’t settle yet don’t overachieve. Your mind is a safe haven, and it needs to be safe and protected. Nurtured in fact. The amazing thoughts that you have, the undying urge to do new and better cannot be let go of, thus should be preserved and cared for, used in times of absolute creative and innovative peaks. The truth is, creativity often has to hear no,often its sad and disheartening, but there are so many more doors left for you to open, so keep going.

Passion: do what you love.

The best of you is in the things you love. Brainstorming and spitting of ideas back and forth with your trusted and like minded allies, finding answers to questions you have in daily life scenarios, noticing things no one ever does and trying to find out its secrets,are all steps and stages to becoming what you are and what your business will be. Businessmen and entrepreneurs are ordinary people, with extraordinary passion and commitment, two key elements to being content and successful. So even with road breaks and bumps, limitations and blocks, never stop doing what you love. Channel all of it into making something great and out of the box, and it’s only when you embrace it, that you truly unlock the doors to your creative self.

Being creative requires you to be relaxed, open to ideas and most importantly, dedicated. It requires all of your time and effort, your sense and senses and your entire being. It is learning and growth. It’s for you to embrace and nurture. It’s the base, the foundation of everything that you build and thus, it’s important to never lose track of your roots. Creativity is what you build on, build with and build for.  

Starting a Business: What to Do Before You Begin

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Launching your own company seems like a great idea at first. After all, what could be better than running your own business, where you get to choose your own hours, set your own salary, and even go to work in your PJs if you feel like it?

Of course, there’s more to beginning a business than most people realize. Although almost anyone can set up a business website these days, that doesn’t necessarily mean that you have what it takes to run a successful business. To help you start your entrepreneurial journey on the right foot, we’ve put together these simple tips for success.

1.     Start with a Killer Business Plan

A lot of ambitious people avoid creating a business plan for their company because sitting down and answering a lot of questions about their upcoming venture doesn’t sound very exciting. While it’s tempting to say that you’ll simply tackle each challenge as you come to it, writing a business plan can be more valuable than you think. When you create a business plan, you force yourself to answer some important questions about your company and your future. For instance:

  • How much money do you need to get started?
  • How many employees do you need?
  • Where are you going to market your company?
  • How much money do you need to earn to make a profit?

A business plan will also be crucial when it comes to attracting investors.

2.     Decide How You’re Going to Fund Yourself

Some people get so caught up in the idea of making money with their business, that they forget they’re going to need to spend a little cash to get started too. Ultimately, launching a business can cost a lot. You have to pay for things like your website, your product manufacturing, and more, all before you’ve had a chance to start building a reliable client base.

With that in mind, make sure you know how you’re going to fund yourself when you’re getting started. You may be able to get some of the money you need from friends and family and obtain the rest from a business loan. Remember, compare your business loans to make sure that you’re getting the right interest rates.

3.     Equip Yourself for Success

Once you have decided how much money you’re going to need to launch your business, you’ll need to start equipping yourself with the right tools. Sometimes, all you’ll need to start your company is a computer and a good internet connection. Other times, you may need to invest in specialist machinery that will help you to create the products that you want to sell.

Make a list of all the items that you absolutely have to have now, and the things that you might be able to invest in at a later stage after you’ve started to make some revenue.

4.     Create a Website and Promote Yourself

Before you give up your day job, make sure that there’s a market for whatever you’re selling. There are plenty of ways that you can do this, but few things are more effective than simply setting up a website and seeing how much attention you can generate. Rather than launching your website straight away, consider adding a landing page to your site where you can ask people to sign up and give their email address in exchange for a discount when your business launches.

This will help you to predict how much traction your site is going to get when it goes live, and it also means that you’ll have a valuable email list to nurture when you do begin running your business.

5.     Stay Committed

Finally, make sure that you’re committed to whatever you decide to do when you’re running your own company. Remember that launching and managing a business is hard work, and there’s a good chance that you won’t make a lot of money straight away. However, if you can stay devoted to what you’re doing, and make sure that you keep pushing forward – even when times are tough, you should eventually begin to see results from your hard work.

A good way to make sure that you stay motivated is to consider looking for a business mentor. These inspirational people have already been through similar challenges to the ones you’re facing now, so they may be able to help by answering any questions you might have about the ups and downs of an entrepreneur lifestyle.