What are the Advantages of Having an In-House Marketing Team?

The in house marketing is a type of marketing in which all of the work that is involved with the area of branding as well as the marketing is all dealt with just under one single roof. It’s more like having a design department inside of your company only.

Advantages of Having an In-House Marketing Team

Now here some of the Advantages that you have when you are having an in- house marketing team.

It provides a lot more convenience

Working with an in house marketing team becomes quite convenient, because they will be your one stop solution to all of your problems. Whenever there are some problems, all you have to do is to just dial one number and they will come to your rescues. You can also keep their number on speed dial, because in case of any emergency they will be the one who will be helping you out.

Your efficiency is enhanced

This is yet another great advantage of having an in- house marketing team. This is because you will not need to have to communicate with a middle man to bridge the gap between your and a marketing team. When you will be having your own in-house marketing team, you will be able to make more efficient communication to them because you will talk to each other directly.

They will be handling all of your communication which they are experts at. If they assure you about doing a particular task in a certain amount of time, you can be completely assured that your work will get done.  They ensure a quality product that too without the inflated timeline.

They will be having an in-depth knowledge of your brand

This is one of the best advantages of having an in the house marketing team. This is because now that you’re in house marketing team’s job is to deal with your brand they will completely submerge them into it.  They will be having an in-depth knowledge of your brand, how your business works, how the customers should be perceived and what are the various marketing goals that you are looking forward to achieving.

And once they are aware of all of these, they will make sure of the fact that every single decision that they take will b I the favor of your business and will bring the best possible results out of it.

There is a lot more flexibility

Another great advantage of having an in house marketing team is that you will never run out of options in case of emergencies. Suppose there is an urgent situation of design emergency and the lead contact is unavailable. In that case, you don’t have to worry about it at all, because you can always take help form other designers who will be available form their side only. This way there will always be someone by your side making sure that you are never left hanging.

Conclusion

Thus having an in house marketing team is a great idea.  Along with providing all of these benefits, it also ensures a good friendly relationship with your clients which are always necessary for your business to run successfully.

Also Read- Best Type of Investment Strategies in 2019

How to Create a Brand Identity that Lasts for a Long Time

Brand
Who isn’t familiar with the popular taglines, “Just Do It” or “Live Mas” or “Because You’re Worth It”. These slogans are almost synonyms for the brands they represent. So, it is only natural that small businesses and startups would want to associate their respective brands with big organizations only. This is everything but the truth.

For all organizations, brands should be at the highest priority, and yet it one of the most difficult things to deal with. Most startups exit within the first 5 years of their existence. And one of the main reasons is the whole perception of branding being extremely difficult. To state the very obvious, it is just a big myth.

Branding represents who you and your company are, in real. It portrays the core values and principles of the company. Branding is important so that your customers trust you and your products. Every business starts small, and it is important that even as a small business, you must be prepared to fulfill the brand’s promise in the best of times and worst of times.

To begin with, it is important to find the main purpose of your business. What is a brand? It is nothing but promise to be delivered to the market. It is important to important to answer the WHY part of your existence. Why do you existence and what purpose do you solve? As a startup or a small business, you don’t need to a find a purpose that is going to change the world. For example, if you have started a restaurant that sells the same kind of food as the restaurant two blocks from your place, but if you use products that are locally grown to prepare your food, you still have a calling card.

What characteristics does your brand hold? You need to give humanly characteristics to your brand so that people can associate with it. It also helps your employees to communicate easily. It your brand bold, daring and adventurous? Or is it fun and quirky?

To begin with the pitch you create needs to have the appropriate key phrases and descriptions that will help you interact with your customers with ease. You could open and close with strong touch points to leave a long lasting impression on your customers. It also helps you derail from your key message.

If you want people to buy something, you need to give them a 100 reasons why.

How to Spot a Good Content Writer?

It is quite ironic and boastful writing about how to find a good content writer when you yourself are struggling to grab hold of some ground in this field. Anyway, so following write up shall help you find the right people for the right jobs in the writing field.

These days you can find a number of inspired writers in the social networking sites and blogs. Inspiration mostly coming from the writers of national books mostly on romantic issues and those people start calling themselves content writers. A content writer’s job is much different and difficult than just sharing one’s pathetic love story or cribbing about one bad day.

A content writer is someone who is hired by a particular company to create content meaning matter for the company in various fields that are relevant for the company. Any company or organization always has a target audience that they intend to focus on. So a content writer has to understand the mindset of the target audience and create matter that will be liked and followed by the target audience.

Coming to finding a person who can do all this is not a herculean task.

Germane Advertisement:

Finding the right person for the job is more of smart marketing and advertisement than screening. Suppose if one company XYZ based in ABC deals with toys for children, then specifying the fact that they need content writers for the particular work will make it easy for the company as well as the people as most of us have a preferred liking of a subject. Of course few are gifted with the amazing ability to write on any matter but that will be an exception.

A quick background check:

Apart from spot on marketing one should focus on the blogs or the write-ups written and done in the past. The quality of language use in the matter tells a lot about the person’s character and frequency of posts can hint towards the interest of the person.

The vista from the belvedere is bodacious.”

Such a phrase is attractive to read once but gets 100 times more annoying when you do not comprehend it. One cannot expect all its readers to be from the Shakespearean era so the use of bombastic words should be minimal.

SEO writing knowledge:

Any company would want the customer to have a look on their product or service before going through the same of the competitor. So the writer should have the basic knowledge of SEO writing which basically means to write in a way that the search engines pop up your content before anything else. One should do this without compromising with the quality of the article. Having knowledge of softwares like scribe and traffic travis will be an added quality.

Writing in adverse conditions:

Content writing is a skill that is cultivated over time. So to master it one needs to be able to write in any condition given at any point. Writing a big article and giving several points is easy but making sure you include all the points in a restricted space or suppose writing a heading, it takes serious skills. So the hiring body can audition the applicants on this.

6 Skills that Make Freelance Writers More Marketable

Freelancing is one of the best ways to earn both money and experience as a commercial writer. You get to work from home, design your own schedule and set your own pace. But for these reasons, the number of people looking to freelance is unsurprisingly large.

If anyone wishes to stand out from this immense mass of wannabe freelance writers they would need to learn to develop skills that make them notably more capable of publishing better content than others. Such skills include:

  1. EXPERIENCE – Having professional experience in commercial writing will be a great aid for those looking to be hired by more clients. Even beginners may have some experience through unpaid internships. While applying for work, make sure to submit any certificate or employment records you might have. This will make you stand out as the client will see you as a candidate who is well versed in the art of writing content. If possible, create a portfolio with your best work and present it at an opportune time so that the client gets a full understanding of your skills. Keep sample works prepared at all times for readily presenting it to the interested clients for their consideration.
  2. SEO SKILLS – The purpose of displaying content on a website is to get the page to rank high in the search results. Clients hire content writers for producing relevant, quality content to keep the attention of the readers. A content writer with knowledge of how search engines work, and how to influence search rankings will prove to be very useful and the clients are aware of this. Educate yourself about SEO and learn how to work with it, and use the internet to do so. Read up on the importance of keywords and how to use them. Inform interested clients of your SEO skills by putting it in your resume or online portfolio.
  3. SUPERIOR RESEARCH SKILLS – Potential clients will demand to know about your research skills since research is of utmost importance in this sphere. They may assign a topic to you to test your capability of conducting a relevant and on-point research or they may ask detailed questions about your previous experiences doing it. For a freelance writer it is absolutely necessary to be well practiced in studying extensively about topics before writing about them. Having access to electronic library databases makes this easier. Using other online resources like Google Scholar also yields beneficial results for thorough research on most topics.
  4. EXPERIENCE IN PHOTOGRAPHY AND/OR PHOTO EDITING – Some clients want text along with photographs for content. Having some experience in photography paired with knowledge of an advanced photo editing software like Adobe Photoshop may help you to get hired by clients who would not be willing to hire you otherwise. The ability to shoot and edit images to cater to the needs of the client will attract more employers. Apart from this, experience in photography and photo editing also distinguishes freelance writers from their peers because adding a suitable picture to written content makes the article more attractive and easy to read.
  5. BASIC KNOWLEDGE OF HTML/CSS – Hypertext Markup Language (HTML) and Cascading Style Sheets (CSS) are used to design the look of the content on a webpage including the title, body, header, footer, font, font colors, text size etc. Being proficient in these web languages will help your chances in the market. Even a basic knowledge will make you stand out from most of your competition and help you qualify for more commercial writing jobs. Websites like the World Wide Web Consortium can be useful for this purpose as they provide free classes for beginners to learn HTML and CSS and get a clear understanding of how to use these while writing content.
  6. CONTENT MANAGEMENT SYSTEM (CMS) – Although this skill is easily learned, knowledge of how to operate a content management system like WordPress may prove to be very advantageous. There are some blogs and e-zines which require the writers to submit their content through a CMS login profile as opposed to sending it via emails or content hosting networks. Websites like WP101 and LearnWordPress provide free tutorials to help you learn the how-to of one such CMS.

Signs That Your Startup Is Failing

Signs That Your Startup Is Failing

Every second person that you meet may seem to have their own start-up these days, but not all of them are succeeding. The thought of having your own start-up does have a nice ring to it. But in reality, it is not everyone’s cup of tea. Truth is that running and sustaining a startup is more difficult than beginning a new one.

Keep a lookout for these signs if you feel that your startup isn’t doing that well.

Signs That Your Startup Is Failing

No audience!

This is one of the first and major problems that you may face. You may have put a lot of efforts in designing your product, making it as user-friendly as possible, but to realize that no one actually needs it is really heart breaking. Think it through, ask advice of others, consult people before launching your product.

Or there are chances of happening the opposite too, that the product receives good customer reception, people sign up to the mailing list in huge numbers, but customer acquisition rates are going down. People are just signing up but not actually buying the product.

Shrinking market

It is difficult to sustain a business in a shrinking market. If your company is unable to handle the competition, the price is becoming a concern and demand is gradually decreasing then it is time to rethink your position in the industry.

Deviation from the core product

Managing time is a real challenge and not everybody can win it. If you get more engaged in other aspects of your start-up and deviate your attention from improving the core product then you are destined to doom. Competitors do not come announced and you may never know when they might sweep your business away if you keep yourself busy in other distractions which may pop up along the way. So keeping your attention focused is a must.

Dying enthusiasm

The excitement of starting and running a new business of your own have chances of wearing off. When obstacles come in your way, the thought of running and leaving it all of behind may come in your head. After all, the stress of managing all the things from designing, marketing, financing, accounting, promotions, sales, customer care etc. is not less. Some people are born with the talent of entrepreneurship, some learn the tricks of the trade but some are definitely not meant for it. Trying it may seem tempting as it is trending these days but sooner or later the truth will come out. The point is to keep the spirits high. Don’t overburden yourself with achieving all in the beginning itself. Give it time. Slow and steady wins the race. Enjoy the journey of your business. Don’t rush it. Savor each moment.

No plans for monetization

Charity is good. But if your idea is worth it then start of monetising it if you haven’t already. Always keep the option open.

Cutthroat competition

The market is flooded with numerous start-ups. If your idea is not unique and innovative enough or it is not being marketed properly then it is a problem you should be worrying about.

If it is in a commodity market then, price wars may get into your way. Try to keep your product or service as cheap as possible to avoid being run down by other large-scale manufacturers or service providers out there.

Do not get demotivated if you notice these signs. Remember, the taste of success can only be felt after having failed. So don’t be afraid of failures.

Take them in your stride and give them a seasoning of your own endurance! Times change for everyone. The tables will eventually turn. The real question is: Are you working on your weaknesses and making proper use of your strengths and capabilities?

There are a lot of things we don’t like about ourselves. Instead of worrying about things we cannot change, we need to work on our bad habits which can be replaced by some good ones.Never limit yourself to what you already know. Embrace your dark side, and incorporate them into your work. All of the best stuff comes from it when you allow yourself to remain open to the unknown.

The world is full of examples. Examples of people who have achieved laurels in different fields regardless of their injuries, disabilities, low-income conditions, marriage bounds, or conservative families issues. This is your life. You and only you get to decide what you want to do with it. You can’t rely on someone else for your happiness. You can’t blame someone else for your failures. People tell you all kind of things, force you into decisions, but it’s you in the end who makes the decision.

You can’t rely on someone else for your happiness. You can’t blame someone else for your failures. People tell you all kind of things, force you into decisions, but it’s you in the end who makes the decision.

The Hyper Reality of Stock Market Fluxes

The Hyper Reality of Stock Market Fluxes

The market forces a swing in the direction of stock prices every day – it’s simply the law of supply and demand that creates the fluxes. Yet, there is more to it than the exchange of products and services.

But we’re not here to discuss the simple basics of the stock market.

The hyper-reality that dictates much of the global transaction can be attributed current events.

It’s the reason why a simple tweet from President Trump can drop Toyota stock, losing them $1.2 billion on their market cap. It’s the reason why Nintendo stock can drop 7 percent even after revealing their new console, the Switch. Or even how ‘fake news’ has created rumors and disruption on Wall Street.

It’s safe to say that investors are fickle.

The general consumer base could be enthusiastic about a product or service launch but if investors are on the fence then stock can go either direction. It makes or break for the publicly offered company.

The market goes through a turbulent time whenever there are big changes:

·  World events

·  Economies

·  Hype

·  Scandals

·  Natural disasters

·  Politics

Speculation being the mother of them all. Trends following suit.

Who would have thought how the market would react after the most recent election of Trump?

There are ways to keep ahead. These are tidbits of information that can send you soaring into tremendous returns on your investment or bottom you out faster than you can hit cancel on the trades.

It’s a Wall Street bet and you’re ready to play the game.

Here are some ways to keep your pulse on the speculation and trends:

·  Stay on the beat – You don’t have the multi-million dollars’ worth of revenue to pay analysts and players to monitor the action compared to large firms. Good, you don’t have to. Save your money. Instead, follow today’s stock upgrades by tapping into data aggregation sites such as MarketBeat.com to see the best picks from respected brokerage firms. Read into the data, check the rating and suggestions, and you’re already ahead in the game.

·  Follow China – There’s no beating around the bush that China is, perhaps, the dominant player in the global market. Globalization is here to stay and much of what China plans will dictate the entirety of the market. Do yourself a favor and subscribe or follow ShanghaiDaily.com, Reuters & CNBC’s ‘China’ section, or go as far as learning basic, conversational Chinese to talk with other brokers in the actual region.

·  Data Scraping (Twitter Style) – Twitter may limit the conversation to 140 characters but it doesn’t mean it can’t have a substantial impact on the market. We’ve already covered how a tweet from Trump (and other influential individuals) can shape stock but you can go one deeper. Services such as Dataminr provide advanced analytics to scrape and report on trends found within social platforms (especially Twitter) which can be used for projections and reinforcing speculations. You now know how the market is reacting to news and trends in real-time through the clever use of data scraping and mining.

The Web has been an incredible game-changer for improving your investing. You can certainly take the time to keep journals, be logical, and keeping calm but when you’re ready to bet big – you’ll want to tap into the big data that’s available.

So, keep up with the trends, follow the global leaders, and roll up those sleeves to try online services to gain an edge in the marketplace.

Your turn: What process do you take to capitalize on trends that will affect the stock market?