How to Grow Your Small Business and Save Money

Save money

While tax reform might have added a boost to your bottom line, the odds are that you are still looking for ways to grow your small business and save money.  Sounds a bit fanciful, doesn’t it?  Well, growing your business will improving your profitability doesn’t need to be the stuff of fairy tales.

Instead, there are a few tried and true approaches that you can use to get you, and your business, to the promised land.  So, if you want a bit more money in your bank account every month, then read on.

Marketing on a Budget

As the saying goes, ‘you need to spend money to make money.’  While there is some truth this, the reality is that this slogan is often mumbled to help justify spending hard earned money on something that doesn’t work.

In this case, it is advertising.  If you feel frustrated about figuring out the right way to let customers know about your business, you are not alone.  In fact, it can take years for many small business owners to get the equation right for their business.

However, there is a better way – communal advertising.  This is a mix of getting out in the community and sharing resources with other small business owners.  By going local, you can leverage your ties with the community as well as the strengths of your fellow business owners.  Ultimately, this form of local marketing will pay massive dividends for a fraction of traditional marketing and advertising expenses.

Updated Your Website without Going Broke

If you are like most small businesses, then your website is your window on the world.  Sure, some of your customers live in your hometown and they can drive or ride their bikes to your door.  However, you may also have customers who live halfway around the world and this means you need a great website to make sure they keep coming back for more.

In the days before the iPhone, you would have needed to hire a designer and spend tens of thousands of dollars to get the website you wanted.  However, times have changed and today you can use different platforms like Wix and Squarespace to the get website you always wanted.

What makes these platforms useful is the ability to customize based on your needs.  This is important as you don’t want your window to the world to look like a cookie cutter.

Get the Help You Need

One of the biggest challenges of growing a small business is knowing who to turn to when you need help.  Let’s face it, the answer is usually that you, the owner, just need to roll up your sleeves and find a way through whatever is in your way.  However, there are times when advice and counsel from experts can help you to break through the challenges you are facing.

This means having access to accountants, lawyers, and consultants who not only have experience in your industry but know how to tailor their experience to the specific needs of small business.

While you think this might be simple, the reality is often different. This is because experiences with large, multinational corporations or with well-funded startups in hyper growth mode can rarely translate to what is happening with most small businesses.

As such, don’t choose your help based on where they last worked or went to college instead make sure they can relate to what you are going through as a business owner.  For instance, Nguyen CPA is a small business accountant in Denver and the principals have built their firm on helping owner-operators in the Mile-High City and beyond.

2nd Hand Equipment

Let’s face it, there is something about new equipment that gets everyone excited.  Maybe it is because of the additional capabilities the new equipment lends to your business or maybe it is just the idea of the bright shiny thing.  Either way, investments in new equipment can make everyone feel better about a business.

Yet, there is a downside to new equipment – it costs a lot and this is often a barrier for many small businesses who are struggling to make ends meet.  As such, you might want to consider getting your hands on used equipment as a way to get stuff done without spending a lot of money.

This approach works best when the differences between new and used equipment are relatively minor, or the equipment is not vital to the success of your business.  So, the next time you are looking for that new gadget for your business choose a less expensive option that will get the job done.

10 Startups of 2017 that Look Promising!


Everyone in the world are educating themselves so that they can earn money in future and help to support their family in future and live a lavish life. In recent times, it has been that nobody waits for completing their study they work simultaneously so that they can spend for their own expenses. Nowadays no one wants to get retired at the age of 60; everyone wants to earn as much as they can follow their passion.

Only for those people here are top 10 startup ideas that will help you earn money efficiently. These have been best startups of 2017.

  • Social media consultant

In today’s time, everyone has their accounts on social media sites like Facebook, twitter, instagram etc. in this you have to help your client to increase their social media engagements and in developing good online media campaigns. It is very simple job and even if you don’t have any knowledge you can do an online course and get certified. You can make your job easy by using online management tools.You can even assist companies to maintain their blogs and their social networking accounts.

  • Affiliated marketing

It is a type of performance based marketing which is very easy to get into. You earn commission for promoting products of other companies. This business is east to start if:

  • There is a blog or website of your own
  • Your success can be proved through visitor statistics
  • Successfully undertake the affiliate marketing and you can even show that to your client.
  • Tester or reviewer

Many individuals or startups need people’s review to encourage other people buy their products. You can get started by having a profile on freelancing websites or else you can even directly approach the companies. You can offer them review in turn of some monetary reward by becoming influencer. You can even write entire posts if you have your own website or blog and can charge even more money in future.

  • Content writer

It is a very easy job. It needs you to be good in vocabulary and language fluency. In this you have to give relevant information about the topics which are provided to you and make sure that it is unique in every way. You get quite a good amount for this. It is similar to the tester or reviewer job.

  • Application or website developer

If you have good skills in making application or websites you should surely do it. Every-day several applications are released and if you have faith in yourself that you will be able to make an app which can be unique, you should surely go head. You need very less investment in it and once your app gets popular you can earn money easily. You can create websites for different companies and charge them for the same.

  • Graphic designer

In this you simply have to design good and amazing logos, and share magazines, information sheets, letters, fliers etc. you only need a computer and applications like Photoshop or illustrator.

  • Blogger or Vlogger

If you are an expert in any specific field you can surely become a blogger or vlogger. For this you only need a computer and a camera of good quality. You can earn money by reviewing and advertising products on your platform.

  • Resume writer

Everyone might have a good qualification but not everyone knows to write resume. You can help people in writing a perfect and effective resume in turn of money. it is a very simple job and only requirement of it is good writing skills and command on languages.

  • Video production

It is a very simple job which you can even do from home. There are many people who want to post their videos on YouTube and become celebrities but they don’t have those skills with which they can upload good high-quality videos. In this you have to edit vlogs, create music videos can even help them advertise the same.

  • Wedding planner

Nowadays everyone wants their wedding to be remembered by everyone and for that they hire wedding planners. This requires less investment and you earn a good amount of money. Creative mind is all you need in this.

6 Skills that Make Freelance Writers More Marketable

Freelancing is one of the best ways to earn both money and experience as a commercial writer. You get to work from home, design your own schedule and set your own pace. But for these reasons, the number of people looking to freelance is unsurprisingly large.

If anyone wishes to stand out from this immense mass of wannabe freelance writers they would need to learn to develop skills that make them notably more capable of publishing better content than others. Such skills include:

  1. EXPERIENCE – Having professional experience in commercial writing will be a great aid for those looking to be hired by more clients. Even beginners may have some experience through unpaid internships. While applying for work, make sure to submit any certificate or employment records you might have. This will make you stand out as the client will see you as a candidate who is well versed in the art of writing content. If possible, create a portfolio with your best work and present it at an opportune time so that the client gets a full understanding of your skills. Keep sample works prepared at all times for readily presenting it to the interested clients for their consideration.
  2. SEO SKILLS – The purpose of displaying content on a website is to get the page to rank high in the search results. Clients hire content writers for producing relevant, quality content to keep the attention of the readers. A content writer with knowledge of how search engines work, and how to influence search rankings will prove to be very useful and the clients are aware of this. Educate yourself about SEO and learn how to work with it, and use the internet to do so. Read up on the importance of keywords and how to use them. Inform interested clients of your SEO skills by putting it in your resume or online portfolio.
  3. SUPERIOR RESEARCH SKILLS – Potential clients will demand to know about your research skills since research is of utmost importance in this sphere. They may assign a topic to you to test your capability of conducting a relevant and on-point research or they may ask detailed questions about your previous experiences doing it. For a freelance writer it is absolutely necessary to be well practiced in studying extensively about topics before writing about them. Having access to electronic library databases makes this easier. Using other online resources like Google Scholar also yields beneficial results for thorough research on most topics.
  4. EXPERIENCE IN PHOTOGRAPHY AND/OR PHOTO EDITING – Some clients want text along with photographs for content. Having some experience in photography paired with knowledge of an advanced photo editing software like Adobe Photoshop may help you to get hired by clients who would not be willing to hire you otherwise. The ability to shoot and edit images to cater to the needs of the client will attract more employers. Apart from this, experience in photography and photo editing also distinguishes freelance writers from their peers because adding a suitable picture to written content makes the article more attractive and easy to read.
  5. BASIC KNOWLEDGE OF HTML/CSS – Hypertext Markup Language (HTML) and Cascading Style Sheets (CSS) are used to design the look of the content on a webpage including the title, body, header, footer, font, font colors, text size etc. Being proficient in these web languages will help your chances in the market. Even a basic knowledge will make you stand out from most of your competition and help you qualify for more commercial writing jobs. Websites like the World Wide Web Consortium can be useful for this purpose as they provide free classes for beginners to learn HTML and CSS and get a clear understanding of how to use these while writing content.
  6. CONTENT MANAGEMENT SYSTEM (CMS) – Although this skill is easily learned, knowledge of how to operate a content management system like WordPress may prove to be very advantageous. There are some blogs and e-zines which require the writers to submit their content through a CMS login profile as opposed to sending it via emails or content hosting networks. Websites like WP101 and LearnWordPress provide free tutorials to help you learn the how-to of one such CMS.

Content – Silent Salesperson of the Virtual World

A salesperson can come in the picture in case of brick-and mortar-stores. But what about online businesses? On a regular basis, we read and hear news about successful online business or for that matter standard industries moving to the virtual world to expand their market. Have you wondered how these online ventures are flourishing minus a salesperson? How are the sales figures rising up when there isn’t any one to do the talking?

Let’s explore.

Content is King – clichéd but true!

While words have no audible voice, but they sure do convey a lot including opinion, idea and thoughts. Therefore the quality of content is not to be compromised or negotiated if you plan to make your online presence felt. No wonder, content is called the king, especially in the online arena.

Grabbing Attention Online

With short attention span and hordes of distraction over the Internet, the only thing that can catch a consumer’s attention while surfing online is good content.  There are no fancy store displays, banners, hoardings, newspaper ads or television ads that are hard to avoid or miss. However, on the plus side you have access to millions of users that are active on the Internet, far more than let’s say television or magazines. All you need to do is offer something distinct that can grab eyeballs and is exclusive in nature. It could be anything. A quirky one line, confusing tag line, attractive punch line, hard-to-believe claim, funny video, striking visual art, amazing contest, attractive graphics or private peek at your newest offering.

Like take the case of Femina-India. Femina’s April, 2013 ‘Made by You’ issue was completely crowd sourced where readers from across the country contributed feature articles, stories etc.  A special Facebook App was developed; using which people could register and submit their stories. The idea created waves in the social circuit and needless to say the subscription of Femina skyrocketed. Lesson learnt that, complete reliance should be on producing good quality ideas and let your content do the talking.

Website Content

Next in the line is content on the website. What strikes you first about a website is the look and feel of it. But what keeps you interested in that website is the content and products/services on display. Everything that a consumer is entitled to know and figures out after walking into a store gets conveyed via words when shopping online. Right from the brand name, products & services offered, detailed description, updated company information, terms and conditions, return & cancellation, warranty, etc. Accuracy of information is of utmost importance. Hence content plays a key role here as it dons the hat of a store manager-cum-salesperson-cum-virtual store.

Social & Digital Media

Only an ignorant won’t know that active Social & Digital Media presence is highly imperative in this dog-eat-dog-world. Not to forget that they are excellent avenues to earn you new clients and retain the old ones. This is how again, good content makes an appearance. Content rich blogs and active social networking company accounts where company heads and employees share their experience and knowledge with the readers are a hit! They help companies network and enable healthy exchange of feedback, ideas and views. Regular Facebook updates, tweets, LinkedIn posts, updated Blogs, viral videos on YouTube, and Webinars takes brands to another level.

Take for instance, Zappos, retailer of shoes, clothes etc, have a huge online fan base because everyone right from the CEO to the rest of the employees are active on social medias like Twitter, Facebook and their Company Blogs.  Same is the case with IBM, who share interesting anecdotes and behind the scenes facts in form of blogs.

Why focus on online content?

No one can deny the fact that ‘Sales’ is the driving force of any business. Each and every activity of any business – be it a truck manufacturing company to a start-up selling graphics tees, be it a minute promotional activity to a major financial strategy, is directed towards building sales of a product or service or company as a whole. That’s why anyone who wants efforts to get converted into profits; it is wise to invest in building good content about your brands, services and company as a whole.

Several research studies reflect that dead websites and dead social accounts reflect negatively on the business. Even if you have 50 loyal visitors, it is important that they get updated and good content to read. Or else you might end up losing them too. So spin magic with words and the rest will follow soon.

Freelance Writers, Quit Getting Paid Peanuts!

Freelance Writers, Quit Getting Paid Peanuts!

As a beginner in the field of freelance writing, there is one thing you must have figured out – finding work is not the problem; finding high-paying work is. So what have you done about it? Are you working jobs that pay peanuts simply because you thought that’s all you could make as a freelance writer?

You couldn’t be further away from the truth. It is very much possible to have a lucrative career as a freelance writer – even with all the competition. What you need do is pay close attention to a few basics.

1.  Start Blogging

Yes, it is hard work. Yes, you have to keep it updated and ensure its quality. But starting your own blog will help your build brand and spread awareness about your services like nothing else can. Also, try to get yourself a professional blog with a premium domain name. Bear in mind that makes a greater impact on your potential clients than or

Design a “hire me” page meant to scare away low-budget employers. This may sound almost arrogant, but it will go a long way towards ensuring that you only attract clients that can pay you what you are worth.

2.  Identify your services

Your potential employers are not looking for ‘freelance writers’. However, they are looking for ‘content marketers’, ‘copywriters’, or ‘technical writers’. Your clients think about their goals, not your process. If they need a professional white paper written, for instance, they will contact a professional white paper writer rather than a ‘freelance writer’ who writes about everything.

By assuming the generic label of a ‘freelance writer’, you may well be denying yourself some high-paying offers. Identify your area of interest and expertise and start advertizing for those particular areas – such as posting articles relevant to these areas on your blog.

3.  Research potential big clients

You will have absolutely no trouble seeking out clients on content aggregator sites. However, the time and effort saved on research is used up in writing scores of articles that ultimately pay you much lower than what you could potentially earn by pitching directly to high-paying clients. The smart move, thus, is to quit hopping around bidding sites and freelance job

The smart move, thus, is to quit hopping around bidding sites and freelance job boards and instead invest your time and energy in finding your own markets.

4.  Market yourself

Remember the golden rule: freelance writing is more about marketing than about writing. You may have a flair for writing, but without effective marketing, you will not receive your fair share of payment. Social media has today emerged as a key marketing tool for businesses and services big and small. Maintain a good online presence on Facebook, Twitter, LinkedIn, etc. Post regularly, share relevant

Maintain a good online presence on Facebook, Twitter, LinkedIn, etc. Post regularly, share relevant material and link to all your published work. Good marketing is key to attracting clients in greater numbers – which allows you the luxury of choosing high-paying ones.

5.  Do not rely on a single assignment source

Already have your first client? Great! But remember to keep aggressively marketing yourself. This not only ensures you have a safety net but also keeps you informed about the availability or lack thereof of higher paying opportunities.

It may take months, sometimes close to a year to find a niche as a high-paid writer. The research and target-pitching route is indeed slower. But it is most definitely more lucrative.

Would you rather be rummaging around among the low-hanging fruit just waiting to be snatched up by anyone with a keyboard or would you patiently wait to reap the higher rewards?

Location Independence – Travel Far, Live Well, Work Hard

Location Independence – Travel Far, Live Well, Work Hard

The internet has ushered in a new era of independence in thought, speech and the expression of both. Lifestyles have changed and we can do things previously thought of as impossible. Of the many new grounds internet has broken, location independence is a particularly freeing one. People no longer have to work 9-to-5 in a cramped cubicle, reporting to a boss or a quota that gets more and more draconian. The internet allows people to set up businesses that live entirely online while offering them tangible benefits. These entrepreneurs have now become something else, something new – digital nomads. These two terms, and a few more that crop up in any study of location independence, are interlinked and will be explained further.

Digital nomads

Digital nomads are people that harness the power of the internet to both works and travel extensively. The near-worldwide presence of the internet means that if you set up a successful business online, you can run it from anywhere – and you get there by being a traveler. A lot of factors are in favor of digital nomadism: two of the most important ones are location independence and arbitrage.

Location independence

Location independence is the practice of using the internet and other technology to live and work from wherever one wants. Some professions may have more location independence than others. For example, freelance writers can trot the globe writing online or for anyone willing to buy their writing. However, with a little creativity, a lot of other professions can also enjoy location independence. If you set up an internet business, you can run it from anywhere.


Arbitrage is the practice of using disparities in markets to one’s advantage. In simple terms, this means that you reap benefits from an inequality that exists in the system. One of the best examples of this is exploiting exchange rates. Digital nomads from the first world live lavishly in countries where the exchange rate is in their favor. Steve, an entrepreneur, writes in his article about location independence about living large in Thailand at a fraction of the cost of the same lifestyle in the US.

So what does this have to do with you?

It is by no means advisable to quit one’s day job in the hopes of living the life of a digital nomad. It still takes a lot of guts and hard work to be one. Apart from prerequisites to making money (such as having a successful blog or business), there are also the questions of long-distance relationships, work visas, international insurance, sending children to school, etc. Traveling frequently and living from a suitcase may not be all that appealing when you

Traveling frequently and living from a suitcase may not be all that appealing when you realize the downsides of it.

The lure of living free and traveling at will is certainly worth the effort, but one must not underestimate the legwork that goes into it. However, you can certainly implement location independence in your professional life at least to a certain extent – who wouldn’t want to go on fabulous vacations and forget about work for a while?