How to Create a Brand Identity that Lasts for a Long Time

Brand

Who isn’t familiar with the popular taglines, “Just Do It” or “Live Mas” or “Because You’re Worth It”. These slogans are almost synonyms for the brands they represent. So, it is only natural that small businesses and startups would want to associate their respective brands with big organizations only. This is everything but the truth. […]

How I started A Blog? The Beginning of This That and the MBA

I have been thinking for a long time about starting a blog.  I have done extensive research on constructing one and what it should look like.  Since this is a personal finance blog we might as well come up with some measure to gauge our success.  Let me be the first to tell you that prior to starting a blog I never really kept track of our finances.  It was more it is what it is, this is what goes out and this is what comes in.  The rest we spent or paid other bills. I think an adequate measure of overall success would be to track net worth.  Since we are in this together I want to demonstrate that through active involvement and knowing where the money is going we can see our overall … [Read More...]

How to Market yourself with a magnificent resume

While I haven’t disclosed much personal information yet, bits and pieces will come out as we delve further into this blog about How to Market.  I am an accountant/financial analyst that works at a local non-profit organization in Market who receives much of its funding from state and federal governments resumes.  Recently it has been discussed merging with another non-profit in the area which is teaching to people How to Market yourself.  They organizations are still in the very infancy stages of seeing if something like this is even plausible.  But I could be one day without a job because they will not need 2 finance departments for the organizations. All of a sudden come the what-ifs.  … [Read More...]