Move over King there is a new girl in town and her name is Wendy!

Burger King, King, Wendy's, Wendy, Dave Thomas, This That and The MBAFor as long as I can remember it has always been 1. McDonald’s 2. Burger King and 3. Wendy’s.  Well that is not the case any longer as it has just been announced that Burger King was surpassed in US sales volume by Wendy’s. 

This change up brings makes me reminisce of those days back in college and that Nelly song “Number One.”  You know you remember Nelly, he sung Country Grammar!  Google it if you forgot who, but make sure you come back to finish up this article.  As I digress…..

Hey hey hey hey hey hey – now let me ask you man
What does it take to be number one?
Two is not a winner and three nobody remembers (hey)
What does it take to be number one?

Ok I am back; I just hit it up on YouTube and was singing along.  If you want to picture it, I look like a taller, nerdier Brad Pitt. 

McDonald’s Domination

Well neither of these 2 companies has had much success lately keeping up with McDonald’s.  McDonald’s has been able to introduce new products, while keeping prices low during this economic downturn.  They have also managed to retrofit some of their older restaurants to modernize them. 

Burger King and Wendy’s Play Ketchup

Consider this Burger King had sales volume of $8.4 billion in 2011 and Wendy’s had $8.5 billion, this is a billion with a B.  Burger King has been going through a transformation since they were acquired by a private equity group in 2010.  They dethroned their creepy mascot, “The King” and they have gone through some refinements with respect to their advertising focusing more on the food rather than the company.  

Wendy’s in chasing McDonald’s has gone through its own process to try and reinvent itself.  They like Burger King are focusing on the quality of their food.  They are trying to distinguish themselves as a higher end fast food restaurant.  Sounds like an oxymoron if you ask me.  They also went through some enhancements to their menu; they came out with new fries which were seasoned with sea salt and also Dave’s Hot ‘N Juicy burger.   Whatever their strategy it seems to be working as they dethroned the King!

McDonald’s dwarfs the competition at $34.2 billion; I found it of particular interest just how much bigger in terms of US sales that McDonald’s was.  Seeing how we should be budgeting and rarely eating out because it is a waste of money and is very unhealthy.  Sometimes for whatever the circumstances we must stop out and grab a quick bit to eat.  With that said, which restaurant do you prefer?  I like the number 4 at McDonald’s, I think it is the 2 cheeseburger meal..yumm..

What would you like to hear about tomorrow, keep it clean?  I haven’t posted about an indepth finance topic in a few days.  Want to hear about derivatives, give me a hell ya if you would like!

PHOTO BY: Tito Slack