Basic Types of Investment Strategies in 2019

Investing your money in any plan will fetch you long term benefits when you do it with a properly planned investment strategy. Good investment strategies can give an extra edge to your portfolio and increases your chances of success at a significant rate.

Types of Investment Strategies

Now before going for investment strategies you need to know the various types of investment strategies that are there. Let us understand them.

Value investing

This is an investing strategy which was popularized by Warren Buffet. The main principle of such type of strategy is to buy those stocks which are cheaper than they actually should be. Now it takes a lot of research and time to find out underpriced stocks. For this, you need to understand the fundamentals of the lying companies. One needs to be quite patient with this kind of strategy, and later they are rewarded with a good payoff.

Income investing

This is considered to be great when in terms of binding up your wealth over a significant amount of time. In this type of investing strategy, one buys the securities which are typically paid out returns on a regular period. Now for the fixed income securities, bonds are the best example. Other than that, there is ETFs, dividend-paying stocks, real estate investment trusts, mutual funds, etc. this provides a reliable income stream.

Growth investing

The main focus of this type of investment strategy is on capital appreciation. In this, the investors are continuously looking out for those companies that have above average growth from their revenues and their profit margins. Thus in the growth investing, one gets to invest into small smaller companies having good potential of growth and shows signs of an emerging market. This type of investment strategy is considered to be little risers than the above two mentioned.

Small cap investing

Now, this type of investment strategy is most suitable for those who won’t hesitate to take some risk in their portfolio. In this type of investment strategy, one has to purchase those stocks that are of the smaller companies and on top of it; those companies will have lower margins. Now the reason why the companies with small caps look appealing to the investors is that they can quickly go unnoticed. While those companies that have large capital stocks are often having high chances of getting inflated price. Now it is suggested that people who are experienced in the stocks investments should only go with this. This is because these are relatively more volatile and hard to be traded.

Socially responsible investing

In this type of investing strategy, there is a portfolio such that, the companies will maintain a universal friendliness while also keeping up with the competition side by side. Now in today’s trading market, a majority of the investors and the traders expect the companies to be able to maintain a social conscience.


Thus the above mentioned are the five different kinds of investments strategies that one can follow. One should choose them by an individuals’ capability and demands.

Time Horizons: Reasons Why You Should Re-evaluate Your Investment Strategy

“The individual investor should act consistently as an investor and not as a speculator.” – Ben Graham

The ongoing global turmoil continues to play a significant role in the current financial market volatility. This situation does not mean that investors should sell off their investments and withdraw their money from the capital markets or stock exchanges. However, it is advisable that investors re-evaluate their time horizons and trading strategies.

Time Horizons and Investment Strategies

Before we look at reasons why you should relook at your trading tactics, let’s look at what a time horizon and an investment strategy are:

Trading/Investment Strategy

Wikipedia defines an investment strategy as a “set of rules, behaviours or procedures, designed to guide an investor’s selection of an investment portfolio.”

Not all traders have the same end goals and profit objectives. Furthermore, different strategies suit individual investors as each person has different strengths and skills. The common denominator is that all investors have to decide where their line between risk and return is. Traders can take the middle road; while, others accept a higher risk for the expectation of higher returns and vice versa.

Time Horizons

Simply stated, a time horizon is the “length of time over which an investment is made or held before it is liquidated” or closed.

A short-term trading strategy’s or day-trading’s time horizon will range from a few seconds to an entire day. The takeaway factor is that the trading position must be opened and closed within a single day. On the other hand, a long-term strategy’s time horizon can be indefinite. Finally, investment time horizons are determined by the investor’s goals and not by the mechanism.

Reasons to re-evaluate your investment strategies

As described above a time horizon or trading tactic is determined by your reasons for placing the trade in the first place. Not all deals have to have the same strategy. Ergo, all underlying assets are different and react to the market conditions differently.

A Lionexo financial analyst notes that “it is important that every time you place a trade, you first need to evaluate the current market conditions rigorously to determine your trading strategy.” Thus, it is not a good idea to decide on your trading tactics when you first start trading and continue to use the same trading strategy. Furthermore, the analyst goes on to state that the company “believes that to trade successfully in the continued market volatility; it’s wise to employ a short-term strategy.

Therefore, let’s have a look at the reasons why you should relook at your trading strategies:

Your exposure to risk needs to change

It is normal for your risk profile to change several times during your life. For example, when you just enter the workforce, it is a good idea to execute a trading strategy with shorter time horizons; ergo a higher risk. The consequences of losing money are not so dire when you are younger. On the other hand, when you are close to retirement, it is wise to change to a low-risk trading strategy.

Your personal or financial circumstances have changed

During the course of your life, the amount of money that you will be able to invest in the financial markets will change. For example, you will not be able to invest as much money when you marry and have a family as the majority of your income will be spent on looking after your family.

The market conditions have changed

Your trading strategies should be very different between a bull and a bear market. Furthermore, if market conditions are relatively stable, you can consider a medium- to long-term trading strategy with a long time horizon. However, if market conditions are volatile, as they currently are, then you need to consider day-trading or a tactic with a very short time-horizon. It is not a good idea to let trades extend overnight as it’s hard, if not impossible, to predict what will happen to the markets while you are sleeping.

Final thoughts

It is easy to perceive that the takeaway point of this article is not to invest in one of the global financial markets when they are very unstable and volatile. It is not. It is still possible to grow your investments during the current market instability. However, it is vital to consider the longevity of your trades and adjust their time horizons according to the socio-economic and geopolitical climate.

Stocks or Annuities or Both?

where to investIn order to determine whether you should invest in stocks, annuities, or both, it is important to understand each component and how they compliment each other in an investment portfolio.

With today’s stock market at an all-time low, some experts would recommend that this is a good opportunity to invest in stocks.  The “buy low, sell high” adage may yield positive results if you are willing to invest in the long term.

Conversely, some would also argue that annuities are a safer bet in today’s economy.  An annuity is an investment that yields a guaranteed payout.  There are two types of annuities:  fixed and variable.

In a fixed annuity, a specific amount is invested and payouts are received monthly, quarterly, or annually.  The fixed annuity offers a guaranteed payment wherein the principal amount is never lost, even though there may be a decrease in interest.

A variable annuity comprises stocks, bonds, mutual funds, and treasuries.  Unlike the fixed annuity, there is a risk there may be some loss of principal due to the fact that the investment covers a wide range of securities.

An investment portfolio, such as a 401K, for example, allows for contributions to be made into the fixed or variable funds, or a combination of both.  The fixed annuity may yield a rate of 8.25% whereas a variable annuity may yield five times the rate of a fixed – but again, it is subject to market volatility.

The bottom line is that an investment portfolio that comprises both stocks and annuities do compliment each other.  There are many providers who offer what is called “fixed index annuities” that are tied to the stock market index such as Dow Jones and S&P.

There is no question that variable annuities offer long-term growth.  However, it is important to research the many providers to ascertain who offers the best combination of these funds.

Whether you decide to invest in stocks or annuities or both, it is recommended that you keep contributing to the investment portfolio.  Even though the economy is in a recession, the market will eventually correct itself and the investments you currently own will produce a higher rate of return.

Finally, here is a tip you may find useful.  If you have a 401K, change the contribution to the fixed rate fund.  When the market begins to rally, you can then opt to change to Variable A or a combination of both.
What are your tips to maximize your returns?